Cyberpower promotion image

 

 

OBJECTIVES:

 

REQUIREMENTS:

 

Cyberpower promotion image

WHAT WE DELIVERED:

 

 

 

 

 

 

OBJECTIVES:

 

 

REQUIREMENTS:

 

 

WHAT WE DELIVERED:

 

 

 

 

 

 

OBJECTIVES:Heavenmedia at ESL One Birmingham

 

 

  • Increase Alienware and Dell Gaming product awareness to the UK target audience.
  • Offer engaging, educating and entertaining activations at the event to encourage visitors to participate on the stand and learn about Dell Gaming products.
  • Encourage visitors to get hands-on with new AW products.
  • Partner with leading industry/gaming partners to amplify reach and leverage topical gaming trends.
  • Encourage users to continue engaging with the Alienware community by gaining Alienware Arena sign-ups and providing information about purchase options.Heavenmedia at ESL One Birmingham

REQUIREMENTS:

  • Secure prominent stand placement at the best price.
  • Re-design stand look and feel.
  • Create a dedicated area for Dell / Alienware Arena Sign Ups (data capture).
  • Come up with some low cost branded merchandise for giveaways to encourage Arena Sign Ups.Heavenmedia at ESL One Birmingham
  • Pre-install some of the most popular games across all Dell / Alienware systems so that visitors can get hands-on with the products.

 

 

 

 

WHAT WE DELIVERED:

Heavenmedia at ESL One Birmingham

  • 30sqm booth, prime location with branding as visitors walked up the main stairs leading from the entrance.
  • A brand new stand design inspired by Dell’s products incorporating sleek lines, colours and blue LED lighting.
  • In excess of 1,000 players competed on Cuphead, Dragon Ball Z, Ni No Kuni II, State of Decay 2, Vermintide II, Kingdom Come and Bad North. Game play possible on a variety of systems we proudly displayed including 2 x AW17 R5, 1 x AW15 R5, 1 x AW13 OLED, 4 x Aurora R7, 1 x Area 51 i9 Extreme 25” monitors and 34” curved monitors.
  • Pre/At/Post event social reach exceeding 100,900. 1,322 engaged with posts related to the event.
  • Over 600 Dell / Alienware Arena sign ups achieved with incentive of branded drawstring bags, wrist bands and banners. The banners proved to be extremely popular and will definitely be something we repeat for future events.Heavenmedia at ESL One Birmingham
  • Hugely popular You VS Pro activation where 5 visitors were able to challenge a professional player called S4. 5 Alienware keyboards were given away as prizes for participation with the overall winner receiving an amazing AW 25” monitor! Social sharing competition using #AlienwareYouvsPro generating 121 entrants and some very interesting and amusing photos.
  • Additional brand exposure secured through partnership with Intel where Dell/Alienware systems were loaned and displayed on their stand.

 

 

ENDORSEMENT:

 

 

 

 

Stephen kelleher, Dell

 

 

 

 
Dell at Insomnia 62

OBJECTIVES:

 

 

  • Increase Alienware and Dell Gaming product awareness to the UK target audience.
  • Offer engaging, educating and entertaining activations at the event to encourage visitors to participate on the stand and learn about Dell Gaming products.
  • Encourage visitors to get hands-on with new AW products.
  • Partner with leading industry/gaming partners to amplify reach and leverage topical gaming trends.
  • Encourage users to continue engaging with the Alienware community by gaining Alienware Arena sign-ups and providing information about purchase options.

REQUIREMENTS:

 

  • Secure prominent stand placement at the best price.Dell at Insomnia 62
  • Create a dedicated area for Dell / Alienware Arena Sign Ups (data capture).
  • Come up with some low cost branded merchandise for giveaways to encourage Arena Sign Ups.
  • Secure some of the most well-known influencers in the industry to encourage increased footfall to the stand.
  • Pre-install some of the most popular games across all Dell / Alienware systems so that visitors can get hands-on with the products.

WHAT WE DELIVERED:

Dell at Insomnia 62

  • 10m x 10m stand located in a prominent position right next to Game and Xbox and positioned on two main walkways through the event.
  • Over 1,600 Dell / Alienware Arena sign ups achieved with incentive of branded drawstring bag provided.
  • Partnerships formed with some of the UK’s best known Gaming influencers including: KingJae, AshCosplay, Reaper-Steve and JustNVC. Securing over 50 hours of Broadcasting live from the stand and over 10,000 views.
  • Pre/At/Post event social engagements exceeding reach 1,300.
  • Additional brand exposure secured through partnership with Halberd where Dell/Alienware systems were loaned and displayed on their stand.
  • In excess of 2,000 players competed on Robo Recall, Rocket League and Formula 1. Games installed on clients systems including Area 51’s, Auroras, AW17 laptops and Dell Inspiron laptops with additional Tobii eye tracking and Oculus Rift.

 

 


 

 

For more information about our participation at Insomnia 62, read our news story click here

 

 

OBJECTIVES:Insomnia 62

 

 

  • Provide our client Halberd with the computer equipment they required for Insomnia 62, the UK’s biggest gaming festival 30thsup> March – 2ndsup> April 2018 at Birmingham NEC.

REQUIREMENTS:

  • Supply 5 x PC’s, 6 x 25” monitors, 4 x 34” monitors, 5 x keyboard and mice and game installations of Rocket League and Overwatch.
  • Deliver as 2x pallets ready for Insomnia 62 at Birmingham NEC.
  • Arrange collection and return of goods once work at this event was completed.Insomnia 62

WHAT WE DELIVERED:

  • Heaven Media handled the logistics for all requested items to the client’s full satisfaction.

ENDORSEMENT:

 

I would absolutely rate the services as:

 

How likely are you to use our services again? 10

 

How likely are you to recommend our services? 10

 

Great service, thank you very much!”

 

 

Matt Kraemer, Halberd

OBJECTIVES:

Inspiron Launch image

  • Announce the attendance of DELL/Alienware at Insomnia.
  • Release on-the -day video coverage of the event.
  • Cover the event booth and influencers.
  • Focus on the aesthetics and brand presences.

REQUIREMENTS:

  • 1x announcement video editing from pre-existing video footage confirming attendance of Alienware.
  • 2x short social video to post on the Friday and Saturday – one to highlight the attendance of King Jae and one to highlight the professionalism of the stand.
  • 1x overview video of the entire event.
  • Inspiron Launch image

  • Filming to focus on capturing the mature audience and quality of the products.
  • On -stand interviews with influencers highlighting the strong links with Alienware.

WHAT WE DELIVERED:

  • We delivered all the content to Alienware’s Social channel.
  • The overview Insomnia62 video being delivered on target 7 days after the event, while the event was still fresh on people’s minds.
  • The 2 short same day edit of the booth and KingJae were released on the Saturday and Sunday to create more interest and encourage people along to the event.Inspiron Launch image
  • The reception to our videos was brilliant. Sparking lots of interest for the next Insomnia event.
  • Due to cinematic and professional style of our videos Alienware / Dell pushed this forward onto Dells website and other social channels outside of solely the gaming audience.

Launch Dell

OBJECTIVES:

 

  • Support the launch of the Inspiron Gaming brand.

  • Build a gaming audience across for each social brand page.

 

REQUIREMENTS:

 

  • Provide advice on strategies to employ, tone of voice, asset creation.

  • Provide content for Facebook pages in French, English and German.

  • Provide a process to integrate with their existing publication teams and agencies.

  • Implement a strategy for event and sale promotions.

  • Create product sale and gamer lifestyle content to engage followers and cement the legitimacy of the brand.

 

WHAT WE DELIVERED:

 

Launch Dell image

 

  • Gaming-focused content for the Dell UK and DE channels to position Dell / Inspiron Gaming as a reputable gaming brand through sharing regionally specific local language gaming content with followers.

  • Dedicated campaigns created for launches and sales, making sure that all deals were promoted through specialised posts and supported with paid amplification.

  • Anticipation built with countdown posts over the course of event activations, where followers were encouraged to click through to product pages and take advantage of sales.

  • Regionally specific influencer reviews and media reviews / awards were also amplified on both the UK and DE channels, as well as regionally specific sales.

OBJECTIVES:

Beat the pro image

  • Grow a strong and engaged gaming community.
  • Leverage partner and sponsored team relationships.
  • Maintain brand awareness.

REQUIREMENTS:

  • Provide content for Facebook pages in three regions.
  • Provide a process to integrate with their existing publication teams and agencies.
  • Implement a strategy for event and sale promotions.
  • Create gamer lifestyle content to engage followers and cement the legitimacy of the brand.
  • Provide advice on strategies to employ, tone of voice, asset creation.

WHAT WE DELIVERED:

  • Beat the pro imageEnsured the Alienware brand marketing roadmap was conveyed to followers, including product focus, and sister brand inclusion, sponsorship and partner collaboration.
  • Sent out all latest gaming news and eSport news, sharing content.
  • Created by Alienware influencers / sponsored Alienware teams.
  • Improved community engagement via opinion, poll and competition posts.
  • Promoted events and devised competitions.
  • Used two software programs to coordinate the upcoming schedule and a reliable approval process to ensure content has a 72 hour window to be approved before going live.
  • Execution included social roadmap alignment, graphic design and content copy.

creative-combined image

OBJECTIVES:

  • Attract and engage gamers around the world.

  • Grow gaming audience on social platforms.

REQUIREMENTS:

  • Create a successful content strategy for social media channels.

  • Provide content for Facebook pages in four regions.

  • Utilize the right tone of voice, artworks and content to engage with the community.

  • Provide a process for a large team to view an approaching schedule, assess content and provide approval.

  • Implement a strategy for targeting a gaming audience.

WHAT WE DELIVERED:

  • Beat the pro imageOrganised process for approvals for a wide Creative Labs team: Using two software programs to coordinate the upcoming schedule and a reliable approval process to ensure content has a 72 hour window to be approved before going live.

  • Creating gaming relevant content, that is applicable to the products promoted by organic methods.

  • Implemented a strategy to build organic growth in key regions, changing the tone of voice used and establishing the products benefits within gaming audiences: Content created for France, Italy, Nordics and Spain, which is then replicated on the WW page.

  • Provided coaching on community development and best practices on interacting with their audience through Facebook.

Fortnite at Gamescom 2017

OBJECTIVES:

  • To create an exhibit for EPIC Games’ highly anticipated new IP, Fortnite at Gamescom 2017.
  • The title was due to enter early access just before the event – which was perfect timing for reaching a large German audience.

REQUIREMENTS:

  • Design, build and manage a 100sqm booth to demonstrate. Fortnite, with fun rides and features.
  • Stage to host cosplay meet and greets.
  • Create a method to track engagement on the booth and retention following the event.
  • Arrange for 2x attractions to be created and managed, factoring in all health and safety remits and precautions.Fortnite at Gamescom 2017
  • Ensure the booth quality reflects that from the game, taking elements of the game and bringing it to life on the booth.

WHAT WE DELIVERED:

The brief contained many activation concepts that would require a lot of health and safety aspects to be considered and precautions taken against. With this in mind, we delivered the following for EPIC at Gamescom:

  • 100sqm booth, located in a great location in hall 10.1.
  • Ridable, mechanical Llama featuring soft fall area for visitors to #ridethellama throughout the show and win merchandise for their efforts.
  • Included a safety team to operate this throughout the event.
  • Large, bright LED screens displaying content from the game and advertisements for cosplay meet/greets.
  • 2nd spring Llama built for visitors to take pictures with.Fortnite at Gamescom 2017
  • 10x playable gaming stations created towards the outside of the booth for visitors to raise awareness for the game and encourage visitors to come play.
  • Variety of merchandise designed and produced for giveaways (tokens to ride the Llama, golden coins, T-shirts).
  • Coordinated cosplay activations and prop building ahead of the event.

We're proud to have worked with some of the biggest names in the Gaming and eSports industry since we started in 2006

alien
amda
dell
intel
discord
epic
inno3d
cms
logitech
microsoft
netgear
wargaming

Case Studies

We listen to our client's needs and use our expertise in gaming and marketing to build a campaign that's guaranteed to tick all the boxes. Take a look for yourself at some of our recent projects

advertising

MAXIMISE EXPOSURE

CYBERPOWER - July 2018

influencers

ENGAGEMENT: NEW PRODUCTS & PROMOTIONS

ALIENWARE - April 2018

 

 

 

Client confidentiality is of paramount importance to us. We shall never share any confidential details of the business you conduct with us or the matters we discuss unless we have your explicit consent to do so, or are required by law.

WHAT OUR CLIENTS SAY

EVENTS

I’ve worked closely with Heaven Media on various Gamescom activations for Dell. Every year Heaven Media has been able to produce a seamless event. In 2017, Heaven Media managed one of Dell’s largest booths at Gamescom that showcased Dell’s full gaming line up, Alienware and Dell Gaming. The gaming brands were displayed in a unique way and that gave attendees the highest quality experience. In addition to managing the Dell consumer booth, they also managed the Dell B2B booth and helped seed Dell gaming products to various game publishers including Activision, Wargaming and Epic.

Claudina Lopez – Dell, Jan 2018Claudina Lopez – Dell, Jan 2018 Logo

LOANER POOL SERVICES

“I would absolutely rate the services as: How likely are you to use our services again? 10 How likely are you to recommend our services? 10 Great service, thank you very much!”

Matt Kraemer – Halberd, May 2018Matt Kraemer – Halberd, May 2018 Logo

Where To Find Us

We have offices based in the UK and the USA and are able to deliver campaigns globally

USA, AUSTIN, TX

7500 Rialto Boulevard, 78735

Building 1, Suite 20

+1 512 771 1463

usagency@heavenmedia.com

UK, HUNTINGDON, CAMBS

Alconbury Weald, PE28 4WX

No 9 The Incubator Building

+44 (0) 1480 420820

agency@heavenmedia.com