OBJECTIVES:Gamescon 2017 - DELL image

 

 

REQUIREMENTS:

WHAT WE DELIVERED:

OBJECTIVES:

Inspiron Launch image

REQUIREMENTS:

WHAT WE DELIVERED:

Launch Dell

OBJECTIVES:

 

  • Support the launch of the Inspiron Gaming brand.

  • Build a gaming audience across for each social brand page.

 

REQUIREMENTS:

 

  • Provide advice on strategies to employ, tone of voice, asset creation.

  • Provide content for Facebook pages in French, English and German.

  • Provide a process to integrate with their existing publication teams and agencies.

  • Implement a strategy for event and sale promotions.

  • Create product sale and gamer lifestyle content to engage followers and cement the legitimacy of the brand.

 

WHAT WE DELIVERED:

 

Launch Dell image

 

  • Gaming-focused content for the Dell UK and DE channels to position Dell / Inspiron Gaming as a reputable gaming brand through sharing regionally specific local language gaming content with followers.

  • Dedicated campaigns created for launches and sales, making sure that all deals were promoted through specialised posts and supported with paid amplification.

  • Anticipation built with countdown posts over the course of event activations, where followers were encouraged to click through to product pages and take advantage of sales.

  • Regionally specific influencer reviews and media reviews / awards were also amplified on both the UK and DE channels, as well as regionally specific sales.

OBJECTIVES:

Beat the pro image

  • Continue community growth for all social media channels.

  • Launch and grow a new social media brand page in German.

  • Maintain and grow the ‘Brutal by Nature’ brand.

REQUIREMENTS:

  • Manage all existing social media channels.

  • Develop and execute social media strategies for global and local markets.

  • Utilize the right tone of voice, artworks and content to engage with the community.

  • Provide content for Facebook pages in different languages.

  • Provide a process to integrate with their existing publication teams and agencies.

  • Implement a strategy for event and sale promotions.

  • Create gamer lifestyle content to engage followers and cement the legitimacy of the brand.

WHAT WE DELIVERED:

  • Beat the pro imageEnsured the INNO3D brand and ‘Brutal By Nature’ theme was conveyed through dark and striking artwork.

  • Improved community engagement via opinion, poll and competition posts.

  • Launched and grew the German Facebook channel and local audience through local gaming news, competitions and localised gamer lifestyle content.

  • Promoted events and devised competitions.

  • Used two software programs to coordinate the upcoming schedule and a reliable approval process to ensure content has a 72 hour window to be approved before going live.

  • Execution included social roadmap alignment, graphic design and content copy.

OBJECTIVES:

Beat the pro image

  • Grow a strong and engaged gaming community.
  • Leverage partner and sponsored team relationships.
  • Maintain brand awareness.

REQUIREMENTS:

  • Provide content for Facebook pages in three regions.
  • Provide a process to integrate with their existing publication teams and agencies.
  • Implement a strategy for event and sale promotions.
  • Create gamer lifestyle content to engage followers and cement the legitimacy of the brand.
  • • Provide advice on strategies to employ, tone of voice, asset creation.

WHAT WE DELIVERED:

  • Beat the pro imageEnsured the Alienware brand marketing roadmap was conveyed to followers, including product focus, and sister brand inclusion, sponsorship and partner collaboration.
  • Sent out all latest gaming news and eSport news, sharing content.
  • Created by Alienware influencers / sponsored Alienware teams.
  • Improved community engagement via opinion, poll and competition posts.
  • Promoted events and devised competitions.
  • Used two software programs to coordinate the upcoming schedule and a reliable approval process to ensure content has a 72 hour window to be approved before going live.
  • Execution included social roadmap alignment, graphic design and content copy.

creative-combined image

OBJECTIVES:

  • Attract and engage gamers around the world.

  • Grow gaming audience on social platforms.

REQUIREMENTS:

  • Create a successful content strategy for social media channels.

  • Provide content for Facebook pages in four regions.

  • Utilize the right tone of voice, artworks and content to engage with the community.

  • Provide a process for a large team to view an approaching schedule, assess content and provide approval.

  • Implement a strategy for targeting a gaming audience.

WHAT WE DELIVERED:

  • Beat the pro imageOrganised process for approvals for a wide Creative Labs team: Using two software programs to coordinate the upcoming schedule and a reliable approval process to ensure content has a 72 hour window to be approved before going live.

  • Creating gaming relevant content, that is applicable to the products promoted by organic methods.

  • Implemented a strategy to build organic growth in key regions, changing the tone of voice used and establishing the products benefits within gaming audiences: Content created for France, Italy, Nordics and Spain, which is then replicated on the WW page.

  • Provided coaching on community development and best practices on interacting with their audience through Facebook.

 

Spiderman poster image

Heaven Media working for Dell gaming to create a campaign around the Spiderman x Dell UK movie promotion.

 

OBJECTIVES:

  • Working on a quarterly basis, we help DELL with their yearly strategy.
  • This includes everything from new product launches to special promotions and regular content updates via platforms such as YouTube and Twitch.

REQUIREMENTS:

  • Create a campaign around the Spiderman x Dell UK moviepromotion.
  • Implement a competition and include influencers in this to engage with a wider audience.
  • Influencers to be used as a marketing tool.

WHAT WE DELIVERED:

  • A competition was hosted where entrants had to submit a selfie with Spiderman (through an app that provided stickers). The funniest, most awesome or cutest entry would win a system alongside Spiderman tickets. We partnered with a number of influencers for this UK focussed campaign, such as Unit Lost and James Buckley.
  • We looked at both the movie and the DELL audience and made a selection of influencers with an audience, tone of voice and quality befitting the DELL brand as well as being able to generate a lot of hype around the Spiderman competition through their own audience.

     

     

  • The influencers we ended up working with were: James Buckley, a UK celebrity who used to be on “The Inbetweeners” TV show, and Unit Lost. Both created content around the Spiderman competition and talked about the DELL Inspiron laptop that is also visible inside the movie. They explained how the competition works, showed their own entry and explained why the Laptop is good for gaming and thus why Spiderman would use it himself. This support of the influencers extended to their own, and the DELL social channels.
  • The results were 6,000 entries, 94,067 video views and over 40,000 clicks to Alienware pages from the influencer videos alone.

 

 

We're proud to have worked with some of the biggest names in the Gaming and eSports industry since we started in 2006

alien
amda
dell
intel
discord
epic
inno3d
cms
logitech
microsoft
netgear
wargaming

Case Studies

We listen to our client's needs and use our expertise in gaming and marketing to build a campaign that's guaranteed to tick all the boxes. Take a look for yourself at some of our recent projects

Events

GAMESCOM 2017 - DELL

DELL / ALIENWARE

videography

LAUNCH OF INSPIRON GAMING BRAND (VID)

DELL / ALIENWARE

Where To Find Us

We have offices based in the UK and the USA and are able to deliver campaigns globally

USA, AUSTIN, TX

7500 Rialto Boulevard, 78735

Building 1, Suite 20

+1 512 771 1463

usagency@heavenmedia.com

UK, HUNTINGDON, CAMBS

Alconbury Weald, PE28 4WX

No 9 The Incubator Building

+44 (0) 1480 420820

agency@heavenmedia.com