Stephen kelleher, Dell
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“I would absolutely rate the services as:
How likely are you to use our services again? 10
How likely are you to recommend our services? 10
Great service, thank you very much!”
Matt Kraemer, Halberd
Support the launch of the Inspiron Gaming brand.
Build a gaming audience across for each social brand page.
Provide advice on strategies to employ, tone of voice, asset creation.
Provide content for Facebook pages in French, English and German.
Provide a process to integrate with their existing publication teams and agencies.
Implement a strategy for event and sale promotions.
Create product sale and gamer lifestyle content to engage followers and cement the legitimacy of the brand.
Gaming-focused content for the Dell UK and DE channels to position Dell / Inspiron Gaming as a reputable gaming brand through sharing regionally specific local language gaming content with followers.
Dedicated campaigns created for launches and sales, making sure that all deals were promoted through specialised posts and supported with paid amplification.
Anticipation built with countdown posts over the course of event activations, where followers were encouraged to click through to product pages and take advantage of sales.
Regionally specific influencer reviews and media reviews / awards were also amplified on both the UK and DE channels, as well as regionally specific sales.
Attract and engage gamers around the world.
Grow gaming audience on social platforms.
Create a successful content strategy for social media channels.
Provide content for Facebook pages in four regions.
Utilize the right tone of voice, artworks and content to engage with the community.
Provide a process for a large team to view an approaching schedule, assess content and provide approval.
Implement a strategy for targeting a gaming audience.
Organised process for approvals for a wide Creative Labs team: Using two software programs to coordinate the upcoming schedule and a reliable approval process to ensure content has a 72 hour window to be approved before going live.
Creating gaming relevant content, that is applicable to the products promoted by organic methods.
Implemented a strategy to build organic growth in key regions, changing the tone of voice used and establishing the products benefits within gaming audiences: Content created for France, Italy, Nordics and Spain, which is then replicated on the WW page.
Provided coaching on community development and best practices on interacting with their audience through Facebook.
The brief contained many activation concepts that would require a lot of health and safety aspects to be considered and precautions taken against. With this in mind, we delivered the following for EPIC at Gamescom:
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I’ve worked closely with Heaven Media on various Gamescom activations for Dell. Every year Heaven Media has been able to produce a seamless event. In 2017, Heaven Media managed one of Dell’s largest booths at Gamescom that showcased Dell’s full gaming line up, Alienware and Dell Gaming. The gaming brands were displayed in a unique way and that gave attendees the highest quality experience. In addition to managing the Dell consumer booth, they also managed the Dell B2B booth and helped seed Dell gaming products to various game publishers including Activision, Wargaming and Epic.
Claudina Lopez – Dell, Jan 2018
LOANER POOL SERVICES
“I would absolutely rate the services as: How likely are you to use our services again? 10 How likely are you to recommend our services? 10 Great service, thank you very much!”
Matt Kraemer – Halberd, May 2018
We have offices based in the UK and the USA and are able to deliver campaigns globally