Intel eSports Awards 2018

 

OBJECTIVES:

 

 

REQUIREMENTS:

 

 

 

 

Intel eSports Awards 2018

 

 

WHAT WE DELIVERED:

 

 

Intel eSports Awards 2018 Intel eSports Awards 2018

 

Heavenmedia at Paris Games Week 2018

 

OBJECTIVES:

 

 

  • Showcase the NEW Alienware M15 laptop.
  • Encourage visitors to the booth to get hands-on with Dell and Alienware products.
  • Increase footfall to the booth and visibility of the Dell / Alienware brand globally through carefully coordinated activations with a French influencer.
  • Provide branded merchandise for booth giveaways.Heavenmedia at Paris Games Week 2018
  • Secure sign-ups for Alienware Arena FR.
  • Prepare and activate press media evening for approximately 50 guests.

REQUIREMENTS:

  • Make a feature on the booth to display and allow visitors to get hands on with the new Alienware M15 laptop.
  • Visitors encouraged to interact with client equipment by installing a range of the most popular games and offering these as free-to-play.
  • Secure well-known French influencer to carry out activations both at the event and online to increase brand visibility.
  • Design and distribute branded merchandise to visitors to the booth and carefully selected partners.Heavenmedia at Paris Games Week 2018
  • Install data capture application and encourage visitors to sign up for Alienware Arena when they visit the booth.
  • Obtain press passes, invite guests, secure catering arrangements and host a press/media event on 24th October.

 

 

WHAT WE DELIVERED:

 

  • Dedicated Island booth with showcase plinth and special lighting built to showcase the new M15 Alienware laptop.Heavenmedia at Paris Games Week 2018
  • 15 different games installed across Dell Gaming and Alienware computer systems. 2v2 Rocket League competition hosted to encourage team interaction with 5 winning teams each receiving an Alienware headset.
  • Partnership established with French Influencer UNWIN. Activations included meeting and greeting fans, signing Postcards and Alienware branded t-shirts. Promotional video produced and published for the new Alienware M15 laptop. Lots of additional footfall secured to the booth, exceptional social coverage of visitors up-loading selfies and substantial brand exposure achieved.
  • Branded wristbands and t-shirts produced and used as giveaways from the booth. Additional t-shirts sourced and distributed to LDLC for their giveaways.
  • Exceeded expectations with the number of Alienware Arena sign-ups we achieved.
  • Press event passes secured and distributed. Catering organized and event hosted.

 

Heavenmedia at ESL One Hamburg 2018

 

OBJECTIVES:

 

 

  • Activate the on-site portion of the 2018 Alienware / ESL One partnership.
  • Showcase full product range with bespoke Alienware booth.
  • Meet new and existing customers.
  • Increase brand visibility and awareness.
  • Strengthen reputation in the industry.
  • Gather research from target market and industry experts.Heavenmedia at ESL One Hamburg 2018
  • Gain media exposure.

REQUIREMENTS:

  • Work with ESL One to collaborate on event activations.
  • Build and deliver a booth to showcase products.
  • Give visitors the opportunity to get their hands on with the new Alienware M15 laptop.
  • Encourage visitors to interact with client equipment by installing a range of the popular games and offering these as free-to-play.
  • Encourage footfall to the booth by offering giveaways.
  • Install data capture application and encourage visitors to sign up for Alienware Arena upon visiting the booth.

 

 

Heavenmedia at ESL One Hamburg

 

 

Heavenmedia at ESL One Hamburg

WHAT WE DELIVERED:

  • Delivered a 5m x 6m booth located within a pivotal area alongside some of the headline sponsors.
  • Managed the loan and shipping of equipment for the Official PC and Monitor Partner ESL.
  • A significant number of Alienware Arena Germany sign ups achieved through incentivising with free branded wrist band giveaways. Additional entry competition in operation for a chance to win a new Alienware M15.
  • Additional brand exposure secured across all areas of he event through supply of branded write on banners and t-shirts.Heavenmedia at ESL One Hamburg 2018
  • A square plinth with Alienware M15 laptop branding was created with illumination in the centre of the stand to attract attention. A pre-roll video was placed on the laptop to display what the M15 features plus starting price. The M15 video also featured on tv’s pre-rolls.
  • Matumbaman DOTA2 player from Team Liquid in attendance to attract booth visitors and giveaway signed Team Liquid Lanyards, plus two Alienware 25” freesync monitors resulting from DOTA2 Last Hit Training game play competition.
  • Tobii Eyetracking Alienware Academy operated across 2 Alienware Aurora’s. Whoever had the quickest time on each day received a Tobii Eyetracker 4C.
  • Heavenmedia at ESL One Hamburg 201811 different Alienware products set up, maintained and available to visitors for free game play.
  • Leaflets distributed to promote Alienware and Dell Gaming products and sign post to website where products can be purchased.

OBJECTIVES:

 

 

  • Heavenmedia at GAMESCOM 2018Increase Alienware and Dell Gaming product awareness to the German market and overseas visitors.
  • Educate visitors to the stand about new and existing Dell / Alienware Gaming products, purchase options and promotions.
  • Further establish relations with Windows Microsoft and amplify reach.
  • Secure additional brand exposure by loaning client equipment to other high profile clients located in pivotal locations throughout the event.
  • Encourage users to continue engaging with the Alienware community by gaining Alienware Arena sign-ups.

REQUIREMENTS:

  • Work with Windows Microsoft to collaborate on booth design, layout, functionality and daily programme of activations.Heavenmedia at GAMESCOM 2018
  • Showcase the new NVIDIA GPU launched during Gamescom.
  • Demonstrate high-performance gaming on Area 51 and other systems utilising some of the hottest games on the market right now.
  • Vocalise Gamescom event Promotion to visitors to the booth to encourage sales growth.
  • Secure branded merchandise to be used as giveaways at the event in exchange for Alienware Arena DE sign ups.
  • A programme of social content pre, at and post event to maximise brand exposure.

 

 

WHAT WE DELIVERED:

Heavenmedia at GAMESCOM 2018

  • Effective and praised collaboration with Windows Microsoft.
  • Optimal layout of booth, variety of gaming systems and great choice of games resulting in heavy footfall and queues for game play (Rocket League most popular).
  • An array of promotional merchandise optimized effectively used to encourage data sign ups.
  • Collaborations with some of the biggest names at the event to loan client equipment and secure additional exposure in key footfall zones (effectively emptying our loaner warehouse!)
  • Significant social reach across all target regions including Germany, UK and France with thousands of engagements, comments and reactions achieved.

 

 

OBJECTIVES:Heavenmedia take discord to Gamescom 2018

 

 

  • Demonstrate Discord service offering.
  • Meet new and existing users.
  • Increase brand visibility and awareness.
  • Strengthen reputation in the industry.
  • Gain media exposure.

REQUIREMENTS:

  • Design and deliver exciting bold booth sized to 104m2.Heavenmedia take discord to Gamescom 2018
  • Provide a range of games on the booth for visitors to play which appeal to all ages.
  • Secure partnerships with 2 highly popular Influencers.
  • Source a selection of branded merchandise for Daily giveaways on the booth.

 

 

Heavenmedia take discord to Gamescom 2018

 Heavenmedia at ESL One Birmingham

 

WHAT WE DELIVERED:

  • Bold bright and attention seeking booth which attracted the biggest audiences of all exhibitors in Hall 10.
  • Installed 9 different games across all computer systems giving visitors to the booth something which appeals to everyone.
  • Operated game play tournaments with prizes for the winners to really engage with visitors to the booth.
  • Established huge following pre, at and post show by having Influencers Hotted and Kunga appear on the booth. Influencers hosted and commentated on the tournaments for 8 hours each of the 5 days.Heavenmedia take discord to Gamescom 2018
  • Purchase and supply of effective and appealing merchandise To attract large audiences for daily giveaways.

OBJECTIVES:Heavenmedia at ESL One COLOGNE 2018

 

 

  • Increase Alienware and Dell Gaming product awareness to the German gaming target audience.
  • Offer engaging, educating and entertaining activations at the event to encourage visitors to participate on the stand and learn about Alienware & Dell Gaming products.
  • Encourage visitors to get hands-on with new Alienware & Dell Gaming products.
  • Partner with leading industry/gaming partners to amplify reach and leverage topical gaming trends.
  • Encourage users to continue engaging with the Alienware community by gaining Alienware Arena sign-ups and providing information about purchase options.

REQUIREMENTS:

  • Work with ESL to collaborate on event activations.Heavenmedia at ESL One COLOGNE 2018
  • Create and implement a Social Content programme with primary focus on German audience.
  • Provide a 6m x 6m booth with brand new design inspired by Alienware & Dell Gaming products incorporating sleek lines, colours and blue LED lighting.
  • Secure Alienware Arena Germany sign-ups.
  • Provide gameplay for some of the most exciting games on the market including CS:GO.
  • Showcase a selection of Alienware & Dell Gaming products.

 

 

 

 

WHAT WE DELIVERED:

Heavenmedia at ESL One COLOGNE 2018

  • Delivered 6m x 6m booth with new brand design that included:
    • Alienware Arena sign-ups
    • Product showcase Alienware Area 51, Alienware 34” Curved Gaming Monitor, Alienware peripherals
    • Hosted 2v2 team games playing CS:GO encouraging team interaction and demonstrating clients product offering.
  • Worked with ESL to deliver a You vs Pro activation where the winner won an Alienware 25″ monitor and 5 contestants won an Alienware headset.
  • Implemented a programme of social activity which achieved significant reach and engagement.
  • Significant data capture secured from Alienware Arena sign-ups.
  • 10 client products showcased on the booth for event visitors to get hands on and try before they buy.

Cyberpower promotion image

 

 

OBJECTIVES:

 

  • To advertise their PC range to an eSports and gaming audience.
  • To get as much exposure as possible.

REQUIREMENTS:

 

  • Display an MPU and Leader board banner on both www.hardwareheaven.com and www.esportsheaven.com.
  • To display a site skin on our website for 1 weekend per month.
  • To receive a minimum of 1,000,000 impressions per month.
  • Review their new PC and publish on our website.

Cyberpower promotion image

WHAT WE DELIVERED:

 

 

 

 

  • We executed a marketing campaign as per the client’s requirements, displaying their banners and site skins on both of our websites.
  • We exceeded their monthly impressions by 20%
  • We reviewed CyberPower Infinity X66 GTX Pro which received the Hardware Heaven Gold award.

 

 

OBJECTIVES:

 

 

  • Helping Alienware on a quarterly basis with their yearly content. updates via platforms such as YouTube and Twitch.
  • Implementing strategies ranging from new product launches, special promotions and regular content updates.

REQUIREMENTS:

 

 

  • Create a campaign around the release of Far Cry 5, which works with the Tobii eye tracking that’s integrated on the Alienware 17 laptops.
  • Promote product sale in which everyone who purchases an Alienware 17 laptop, will receive a free copy of Far Cry 5.
  • Narrow focus to the French and German Market only.

WHAT WE DELIVERED:

  • Our first goal was to find the right influencer for the job, so we had to look at the influencers reach, how they were on an educational level and of course language and audience geo.
  • The two influencers we did the campaign with were Aimbrot and Unwin. Both are very large influencers in their own countries and their audiences had shown to be very interested in new technologies and the Alienware brand already.
  • We briefed both influencers on exactly how the eye tracking works, so that they were capable of explaining in full detail how the game and Far Cry work together, but also how to use Eye tracking in other situations such as when one has limited mobility (Unwin himself had an injury so he was actually able to play the game thanks to the Eye tracking).
  • Of course, both influencers were also briefed and fully trained on the Alienware 17 laptop and why the laptop would make a good purchase for anyone that loves gaming on the go.
  • Their audiences perceived the video very well, and a long term brand ambassadorship with both influencers and the Alienware brand has now been established.

 

 

 

 

 

 

OBJECTIVES:Heavenmedia at ESL One Birmingham

 

 

  • Increase Alienware and Dell Gaming product awareness to the UK target audience.
  • Offer engaging, educating and entertaining activations at the event to encourage visitors to participate on the stand and learn about Dell Gaming products.
  • Encourage visitors to get hands-on with new AW products.
  • Partner with leading industry/gaming partners to amplify reach and leverage topical gaming trends.
  • Encourage users to continue engaging with the Alienware community by gaining Alienware Arena sign-ups and providing information about purchase options.Heavenmedia at ESL One Birmingham

REQUIREMENTS:

  • Secure prominent stand placement at the best price.
  • Re-design stand look and feel.
  • Create a dedicated area for Dell / Alienware Arena Sign Ups (data capture).
  • Come up with some low cost branded merchandise for giveaways to encourage Arena Sign Ups.Heavenmedia at ESL One Birmingham
  • Pre-install some of the most popular games across all Dell / Alienware systems so that visitors can get hands-on with the products.

 

 

 

 

WHAT WE DELIVERED:

Heavenmedia at ESL One Birmingham

  • 30sqm booth, prime location with branding as visitors walked up the main stairs leading from the entrance.
  • A brand new stand design inspired by Dell’s products incorporating sleek lines, colours and blue LED lighting.
  • In excess of 1,000 players competed on Cuphead, Dragon Ball Z, Ni No Kuni II, State of Decay 2, Vermintide II, Kingdom Come and Bad North. Game play possible on a variety of systems we proudly displayed including 2 x AW17 R5, 1 x AW15 R5, 1 x AW13 OLED, 4 x Aurora R7, 1 x Area 51 i9 Extreme 25” monitors and 34” curved monitors.
  • Pre/At/Post event social reach exceeding 100,900. 1,322 engaged with posts related to the event.
  • Over 600 Dell / Alienware Arena sign ups achieved with incentive of branded drawstring bags, wrist bands and banners. The banners proved to be extremely popular and will definitely be something we repeat for future events.Heavenmedia at ESL One Birmingham
  • Hugely popular You VS Pro activation where 5 visitors were able to challenge a professional player called S4. 5 Alienware keyboards were given away as prizes for participation with the overall winner receiving an amazing AW 25” monitor! Social sharing competition using #AlienwareYouvsPro generating 121 entrants and some very interesting and amusing photos.
  • Additional brand exposure secured through partnership with Intel where Dell/Alienware systems were loaned and displayed on their stand.

 

 

ENDORSEMENT:

 

 

 

 

Stephen kelleher, Dell

 

 

 

 
Dell at Insomnia 62

OBJECTIVES:

 

 

  • Increase Alienware and Dell Gaming product awareness to the UK target audience.
  • Offer engaging, educating and entertaining activations at the event to encourage visitors to participate on the stand and learn about Dell Gaming products.
  • Encourage visitors to get hands-on with new AW products.
  • Partner with leading industry/gaming partners to amplify reach and leverage topical gaming trends.
  • Encourage users to continue engaging with the Alienware community by gaining Alienware Arena sign-ups and providing information about purchase options.

REQUIREMENTS:

 

  • Secure prominent stand placement at the best price.Dell at Insomnia 62
  • Create a dedicated area for Dell / Alienware Arena Sign Ups (data capture).
  • Come up with some low cost branded merchandise for giveaways to encourage Arena Sign Ups.
  • Secure some of the most well-known influencers in the industry to encourage increased footfall to the stand.
  • Pre-install some of the most popular games across all Dell / Alienware systems so that visitors can get hands-on with the products.

WHAT WE DELIVERED:

Dell at Insomnia 62

  • 10m x 10m stand located in a prominent position right next to Game and Xbox and positioned on two main walkways through the event.
  • Over 1,600 Dell / Alienware Arena sign ups achieved with incentive of branded drawstring bag provided.
  • Partnerships formed with some of the UK’s best known Gaming influencers including: KingJae, AshCosplay, Reaper-Steve and JustNVC. Securing over 50 hours of Broadcasting live from the stand and over 10,000 views.
  • Pre/At/Post event social engagements exceeding reach 1,300.
  • Additional brand exposure secured through partnership with Halberd where Dell/Alienware systems were loaned and displayed on their stand.
  • In excess of 2,000 players competed on Robo Recall, Rocket League and Formula 1. Games installed on clients systems including Area 51’s, Auroras, AW17 laptops and Dell Inspiron laptops with additional Tobii eye tracking and Oculus Rift.

 

 


 

 

For more information about our participation at Insomnia 62, read our news story click here

 

 

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Intel eSports Awards 2018

INTEL - November 2018

Events

PARIS GAMES WEEK 2018

DELL/ALIENWARE - October 2018

 

 

 

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EVENTS

I’ve worked closely with Heaven Media on various Gamescom activations for Dell. Every year Heaven Media has been able to produce a seamless event. In 2017, Heaven Media managed one of Dell’s largest booths at Gamescom that showcased Dell’s full gaming line up, Alienware and Dell Gaming. The gaming brands were displayed in a unique way and that gave attendees the highest quality experience. In addition to managing the Dell consumer booth, they also managed the Dell B2B booth and helped seed Dell gaming products to various game publishers including Activision, Wargaming and Epic.

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