OBJECTIVES:Heavenmedia Case study: Alphacast

 

 

 

 

REQUIREMENTS:Heavenmedia Case study: Alphacast

 

 

 

WHAT WE DELIVERED:

 

 

OBJECTIVES:Heavenmedia Case study: Alphacast

 

 

REQUIREMENTS:Heavenmedia Case study: Alphacast

 

 

 

WHAT WE DELIVERED:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

eSports Awards 2018

 

OBJECTIVES:

 

 

  • Project managed sponsorship between a major CPU manufacturer and eSports Awards.
  • Help a major CPU manufacturer receive maximum reach and exposure before, during and after the event.
  • Set up gaming stations at the event and influencer hotel rooms, and provide onsite technical support.

REQUIREMENTS:

  • Coordinate all parties to ensure sponsorship arrangement opportunities performed and maximised.
  • Collaborate with event organisers to plan and implement marketing activations.eSports Awards 2018
  • Design and supply branded literature and merchandise. Focus on a major CPU manufacturer NUC product.
  • Provide, prepare and ship computer/event equipment to the venue and set up in multiple locations.
  • Provide on-site technical support at the event.
  • Shoot Video and Photography for use in after-event content.

 

 

 

 

eSports Awards 2018

 

 

WHAT WE DELIVERED:

  • Project management for all aspects relating to the event sponsorship agreement.
  • Content creation for all media assets including graphic design, copywriting and production.eSports Awards 2018
  • Production, print and supply of all brand assets including table cloths, placards, monitor toppers, premium gifts for influencers and flyers. Focus on a major CPU manufacturer NUC.
  • Game installations and preparation of systems before shipping to multiple venues. Build / breakdown of gaming-stations at hotel rooms for influencers and on-site at the event. Technical support throughout the event period.
  • Full event photography from professional, eSports focused photographer.
  • Video asset for use as after-movie including on-site highlights incorporating clients activations and branding.

 

 

eSports Awards 2018 eSports Awards 2018

 

Alienware M15 Product Shots

 

OBJECTIVES:

 

 

  • Alienware wanted to outfit their experience page with sleek professional imagery and video to highlight the style and ergonomics of the system, shot in a negative space to meet Alienware vision.

REQUIREMENTS:

  • To be shot in a studio environment.
  • To highlight specific aspects of the system.
  • Photos and video selected to be uploaded separately to website.
  • Images to be edited to look almost 3d and smooth to be completed 5 days prior to product launch.

 

 

Alienware M15 Product Shots

 

 

WHAT WE DELIVERED:

Alienware M15 Product Shots

 

 


 

 

 

Intel eSports Awards After Movie

 

OBJECTIVES:

 

 

  • Produce a highlights movie of the 2018 eSports awards.
  • Video to be no longer that 3 minutes.
  • Use a voiceover to guide the story.
  • They want something engaging and exciting.

REQUIREMENTS:

Intel eSports Awards After Movie

  • To produce a series of action shots of the Intel Hades Canyon NUC system in use and to have this content completed 7 days prior to the event.
  • Intel want cinematic coverage of the event.
  • An interview with Intel staff to use a narrative for the videos.
  • To attend the event to film and photograph all aspects of the Esports awards.

 

 

Intel eSports Awards After Movie

 

 

Heavenmedia at ESL One COLOGNE 2018

WHAT WE DELIVERED:

  • We produced a flowing cinematic film focusing on the success of Intel and Hades Canyon NUC
  • Supported by an image gallery that showcased the event and Intel’s participation.
  • The video was delivered with feedback completed within 3 days of the event to ensure timely release.
  • We continued with after content production support by providing them with smaller aspects of video.
  • The video was shared and enjoyed all over social media.

 

 


 

Heavenmedia at Paris Games Week 2018

 

OBJECTIVES:

 

 

  • Showcase the NEW Alienware M15 laptop.
  • Encourage visitors to the booth to get hands-on with Dell and Alienware products.
  • Increase footfall to the booth and visibility of the Dell / Alienware brand globally through carefully coordinated activations with a French influencer.
  • Provide branded merchandise for booth giveaways.Heavenmedia at Paris Games Week 2018
  • Secure sign-ups for Alienware Arena FR.
  • Prepare and activate press media evening for approximately 50 guests.

REQUIREMENTS:

  • Make a feature on the booth to display and allow visitors to get hands on with the new Alienware M15 laptop.
  • Visitors encouraged to interact with client equipment by installing a range of the most popular games and offering these as free-to-play.
  • Secure well-known French influencer to carry out activations both at the event and online to increase brand visibility.
  • Design and distribute branded merchandise to visitors to the booth and carefully selected partners.Heavenmedia at Paris Games Week 2018
  • Install data capture application and encourage visitors to sign up for Alienware Arena when they visit the booth.
  • Obtain press passes, invite guests, secure catering arrangements and host a press/media event on 24th October.

 

 

WHAT WE DELIVERED:

 

  • Dedicated Island booth with showcase plinth and special lighting built to showcase the new M15 Alienware laptop.Heavenmedia at Paris Games Week 2018
  • 15 different games installed across Dell Gaming and Alienware computer systems. 2v2 Rocket League competition hosted to encourage team interaction with 5 winning teams each receiving an Alienware headset.
  • Partnership established with French Influencer UNWIN. Activations included meeting and greeting fans, signing Postcards and Alienware branded t-shirts. Promotional video produced and published for the new Alienware M15 laptop. Lots of additional footfall secured to the booth, exceptional social coverage of visitors up-loading selfies and substantial brand exposure achieved.
  • Branded wristbands and t-shirts produced and used as giveaways from the booth. Additional t-shirts sourced and distributed to LDLC for their giveaways.
  • Exceeded expectations with the number of Alienware Arena sign-ups we achieved.
  • Press event passes secured and distributed. Catering organized and event hosted.

 

Heavenmedia at ESL One Hamburg 2018

 

OBJECTIVES:

 

 

  • Activate the on-site portion of the 2018 Alienware / ESL One partnership.
  • Showcase full product range with bespoke Alienware booth.
  • Meet new and existing customers.
  • Increase brand visibility and awareness.
  • Strengthen reputation in the industry.
  • Gather research from target market and industry experts.Heavenmedia at ESL One Hamburg 2018
  • Gain media exposure.

REQUIREMENTS:

  • Work with ESL One to collaborate on event activations.
  • Build and deliver a booth to showcase products.
  • Give visitors the opportunity to get their hands on with the new Alienware M15 laptop.
  • Encourage visitors to interact with client equipment by installing a range of the popular games and offering these as free-to-play.
  • Encourage footfall to the booth by offering giveaways.
  • Install data capture application and encourage visitors to sign up for Alienware Arena upon visiting the booth.

 

 

Heavenmedia at ESL One Hamburg

 

 

Heavenmedia at ESL One Hamburg

WHAT WE DELIVERED:

  • Delivered a 5m x 6m booth located within a pivotal area alongside some of the headline sponsors.
  • Managed the loan and shipping of equipment for the Official PC and Monitor Partner ESL.
  • A significant number of Alienware Arena Germany sign ups achieved through incentivising with free branded wrist band giveaways. Additional entry competition in operation for a chance to win a new Alienware M15.
  • Additional brand exposure secured across all areas of he event through supply of branded write on banners and t-shirts.Heavenmedia at ESL One Hamburg 2018
  • A square plinth with Alienware M15 laptop branding was created with illumination in the centre of the stand to attract attention. A pre-roll video was placed on the laptop to display what the M15 features plus starting price. The M15 video also featured on tv’s pre-rolls.
  • Matumbaman DOTA2 player from Team Liquid in attendance to attract booth visitors and giveaway signed Team Liquid Lanyards, plus two Alienware 25” freesync monitors resulting from DOTA2 Last Hit Training game play competition.
  • Tobii Eyetracking Alienware Academy operated across 2 Alienware Aurora’s. Whoever had the quickest time on each day received a Tobii Eyetracker 4C.
  • Heavenmedia at ESL One Hamburg 201811 different Alienware products set up, maintained and available to visitors for free game play.
  • Leaflets distributed to promote Alienware and Dell Gaming products and sign post to website where products can be purchased.

 

Heavenmedia at ESL One COLOGNE 2018

 

OBJECTIVES:

 

 

  • Amplify the Alienware booth at Paris Games Week and Alienware’s presence at Paris Games Week, by using localised content and brand ambassadors.

REQUIREMENTS:

  • Ensure the content and brand ambassador is in a local language.
  • Ensure the content and brand ambassador is relevant to Paris Games Week and makes sense to have at the event.
  • Create a buzz around Alienware being at Paris Games Week and engage with as many people as possible.

 

 

 


 

 

WHAT WE DELIVERED:

Unwin Paris Games Week

  • Leveraged a brand ambassador and their audience at the Paris Games Week event.
  • Worked with a brand ambassador that knows the products well and has a great audience that is suitable for Paris Games Week.
  • We worked with Unwin, a brand ambassador Alienware had worked with for almost a year who has 1,275,705 YouTube subscribers. He created a big hype at the event. There were queues outside of the Alienware booth with fans wanting to try Alienware products and have a chance to meet Unwin. Attracted in excess of 2,000 people to the booth which was way more than expected.
  • Unwin completed signings and posed for pictures which included the Alienware brand. Each person he greeted on the booth was given an Alienware t-shirt and wristband and one lucky fan each day received a headset and mouse. We observed a high volume of photo uploads as a result across all social channels.
  • Unwin posted videos before and after the event to hype up his audience, promote Alienware products and attract visitors to the booth. The videos generated over 100k views.

 

 


 

 


OBJECTIVES:

 

 

  • Heavenmedia at GAMESCOM 2018Increase Alienware and Dell Gaming product awareness to the German market and overseas visitors.
  • Educate visitors to the stand about new and existing Dell / Alienware Gaming products, purchase options and promotions.
  • Further establish relations with Windows Microsoft and amplify reach.
  • Secure additional brand exposure by loaning client equipment to other high profile clients located in pivotal locations throughout the event.
  • Encourage users to continue engaging with the Alienware community by gaining Alienware Arena sign-ups.

REQUIREMENTS:

  • Work with Windows Microsoft to collaborate on booth design, layout, functionality and daily programme of activations.Heavenmedia at GAMESCOM 2018
  • Showcase the new NVIDIA GPU launched during Gamescom.
  • Demonstrate high-performance gaming on Area 51 and other systems utilising some of the hottest games on the market right now.
  • Vocalise Gamescom event Promotion to visitors to the booth to encourage sales growth.
  • Secure branded merchandise to be used as giveaways at the event in exchange for Alienware Arena DE sign ups.
  • A programme of social content pre, at and post event to maximise brand exposure.

 

 

WHAT WE DELIVERED:

Heavenmedia at GAMESCOM 2018

  • Effective and praised collaboration with Windows Microsoft.
  • Optimal layout of booth, variety of gaming systems and great choice of games resulting in heavy footfall and queues for game play (Rocket League most popular).
  • An array of promotional merchandise optimized effectively used to encourage data sign ups.
  • Collaborations with some of the biggest names at the event to loan client equipment and secure additional exposure in key footfall zones (effectively emptying our loaner warehouse!)
  • Significant social reach across all target regions including Germany, UK and France with thousands of engagements, comments and reactions achieved.

 

 

 

creative-labs-g6-emersion

 

OBJECTIVES:

 

 

  • Create a video to highlight the effectiveness of the G6 external audio card.
  • Make it usable on both social and website channels with play time no longer than 1 minute 30 seconds.
  • Keep the video in line with Creatives brand guide lines.
  • Create something live out and outstanding that is different to standard videos.
  • Meet the tight deadline for use in PR campaigns.
  • creative-labs-g6-emersion

REQUIREMENTS:

  • Create a 1-2 minute long video.
  • Incorporate all Creative branding.
  • Create a video that highlights the product without being heavily product focused.
  • Focus on the benefits of using an external sound device.
  • The video could be live action or animated.

 

 

creative-labs-g6-emersion

 

creative-labs-g6-emersion

WHAT WE DELIVERED:

  • We produced a 2-minute-long advert that focused on the G6 sound card.
  • We hired two actors to produce an engaging live action piece.
  • The video simulated the immersive sound but having a character explode through the scenes adding an exciting and engaging element.
  • With a sound focused pieced the video was mixed in 5.1 surround.
  • We also provided a photo library of images from the shoot to help with any social campaigns.

 

 


Case Studies

We listen to our client's needs and use our expertise in gaming and marketing to build a campaign that's guaranteed to tick all the boxes. Take a look for yourself at some of our recent projects

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DELL/ALIENWARE - February 2019

 

 

 

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LOANER POOL SERVICES

“I would absolutely rate the services as: How likely are you to use our services again? 10 out of 10 How likely are you to recommend our services? 10 out of 10 Great service, thank you very much!”

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EVENTS

I’ve worked closely with Heaven Media on various Gamescom activations for Dell. Every year Heaven Media has been able to produce a seamless event. In 2017, Heaven Media managed one of Dell’s largest booths at Gamescom that showcased Dell’s full gaming line up, Alienware and Dell Gaming. The gaming brands were displayed in a unique way and that gave attendees the highest quality experience. In addition to managing the Dell consumer booth, they also managed the Dell B2B booth and helped seed Dell gaming products to various game publishers including Activision, Wargaming and Epic.

Claudina Lopez – Dell, Jan 2018Claudina Lopez – Dell, Jan 2018 Logo

Where To Find Us

We operate from multiple locations within the UK, EU, USA and ANZ and deliver campaigns globally.

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+61 0403 753644 anz@heavenmedia.com
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