ESL One Cologne – Alienware

Heaven Media Ltd > Event > ESL One Cologne – Alienware


  • Increase Alienware and Dell Gaming product awareness to the German gaming target audience.
  • Offer engaging, educating and entertaining activations at the event to encourage visitors to participate on the stand and learn about Alienware & Dell Gaming products.
  • Encourage visitors to get hands-on with new Alienware & Dell Gaming products.
  • Partner with leading industry/gaming partners to amplify reach and leverage topical gaming trends.
  • Encourage users to continue engaging with the Alienware community by gaining Alienware Arena sign-ups and providing information about purchase options.


  • Work with ESL to collaborate on event activations.
  • Create and implement a Social Content programme with primary focus on German audience.
  • Provide a 6m x 6m booth with brand new design inspired by Alienware & Dell Gaming products incorporating sleek lines, colours and blue LED lighting.
  • Secure Alienware Arena Germany sign-ups.
  • Provide gameplay for some of the most exciting games on the market including CS:GO.
  • Showcase a selection of Alienware & Dell Gaming products.

 What We Delivered:

  • Delivered 6m x 6m booth with new brand design that included:
  • Alienware Arena sign-ups
  • Product showcase Alienware Area 51, Alienware 34” Curved Gaming Monitor, Alienware peripherals
  • Hosted 2v2 team games playing CS:GO encouraging team interaction and demonstrating clients product offering.
  • Worked with ESL to deliver a You vs Pro activation where the winner won an Alienware 25″ monitor and 5 contestants won an Alienware headset.
  • Implemented a programme of social activity which achieved significant reach and engagement.
  • Significant data capture secured from Alienware Arena sign-ups.
  • 10 client products showcased on the booth for event visitors to get hands on and try before they buy.