Objectives:
- Alienware wanted to outfit their experience page with sleek professional imagery and video to highlight the style and ergonomics of the system, shot in a negative space to meet Alienware vision.
Requirements:
- To be shot in a studio environment.
- To highlight specific aspects of the system.
- Photos and video selected to be uploaded separately to website.
- Images to be edited to look almost 3d and smooth to be completed 5 days prior to product launch.
What We Delivered:
- A portfolio of professional, sleek and 3d style photos and videos shot in a studio.
- Variation of shots demonstrating specific aspects of the new Alienware M15 laptop.
- A library of photos and video clips organised by name for easy access and identification.
- Extra left-over clips which can be used for social promotion elsewhere.
- Assets delivered on time with time for feedback.
- Distribution of assets for social teams and other areas for Dell / Alienware to maximise exposure.
- Worked alongside internal web team to make sure assets were implemented effectively in line with best practice.
