- Attract and engage gamers around the world.
- Grow gaming audience on social platforms.
- Create a successful content strategy for social media channels.
- Provide content for Facebook pages in four regions.
- Utilize the right tone of voice, artworks and content to engage with the community.
- Provide a process for a large team to view an approaching schedule, assess content and provide approval.
- Implement a strategy for targeting a gaming audience.
What We Delivered:
- Organised process for approvals for a wide Creative Labs team: Using two software programs to coordinate the upcoming schedule and a reliable approval process to ensure content has a 72 hour window to be approved before going live.
- Creating gaming relevant content, that is applicable to the products promoted by organic methods.
- Implemented a strategy to build organic growth in key regions, changing the tone of voice used and establishing the products benefits within gaming audiences: Content created for France, Italy, Nordics and Spain, which is then replicated on the WW page.
- Provided coaching on community development and best practices on interacting with their audience through Facebook.