Attract, Engage & Grow -Katowice

Heaven Media Ltd > Advertising > Attract, Engage & Grow -Katowice

Objectives:

  • Attract and engage gamers around the world.
  • Grow gaming audience on social platforms.

Requirements:

  • Create a successful content strategy for social media channels.
  • Provide content for Facebook pages in four regions.
  • Utilize the right tone of voice, artworks and content to engage with the community.
  • Provide a process for a large team to view an approaching schedule, assess content and provide approval.
  • Implement a strategy for targeting a gaming audience.

What We Delivered:

  • Organised process for approvals for a wide Creative Labs team: Using two software programs to coordinate the upcoming schedule and a reliable approval process to ensure content has a 72 hour window to be approved before going live.
  • Creating gaming relevant content, that is applicable to the products promoted by organic methods.
  • Implemented a strategy to build organic growth in key regions, changing the tone of voice used and establishing the products benefits within gaming audiences: Content created for France, Italy, Nordics and Spain, which is then replicated on the WW page.
  • Provided coaching on community development and best practices on interacting with their audience through Facebook.