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There are so many reasons why we find gaming enjoyable. For adults, it provides escapism allowing the player to re-connect with their inner child and switch off from the stresses experienced in everyday life. Gaming allows us to use our inner creativity and imagination by putting ourselves in the shoes of a much-loved character or […]

The role of public relations within the gaming industry is to set the tone of voice for all communications between your company and the gamer. The aim is to deliver the right message in the most impactful way and at the right time and to the right audience. Now let’s take a closer look at […]

Community management is key for any gaming brand that wants to connect, support and grow their community (aka target audience). If you’re wondering where to start it can be tricky without the right approach and expertise to implement this successfully. The aim is to bring people together and nurture their passion for gaming by not […]