ATTRACT, ENGAGE & GROW

news

creative-combined image

OBJECTIVES:

  • Attract and engage gamers around the world.

  • Grow gaming audience on social platforms.

REQUIREMENTS:

  • Create a successful content strategy for social media channels.

  • Provide content for Facebook pages in four regions.

  • Utilize the right tone of voice, artworks and content to engage with the community.

  • Provide a process for a large team to view an approaching schedule, assess content and provide approval.

  • Implement a strategy for targeting a gaming audience.

WHAT WE DELIVERED:

  • Beat the pro imageOrganised process for approvals for a wide Creative Labs team: Using two software programs to coordinate the upcoming schedule and a reliable approval process to ensure content has a 72 hour window to be approved before going live.

  • Creating gaming relevant content, that is applicable to the products promoted by organic methods.

  • Implemented a strategy to build organic growth in key regions, changing the tone of voice used and establishing the products benefits within gaming audiences: Content created for France, Italy, Nordics and Spain, which is then replicated on the WW page.

  • Provided coaching on community development and best practices on interacting with their audience through Facebook.