OBJECTIVES:

• Create a video to highlight the effectiveness of the G6 external audio card.
• Make it usable on both social and website channels with play time no longer than 1 minute 30 seconds.
• Keep the video in line with Creatives brand guide lines.
• Create something live out and outstanding that is different to standard videos.
• Meet the tight deadline for use in PR campaigns.

REQUIREMENTS:

• Create a 1-2 minute long video.
• Incorporate all Creative branding.
• Create a video that highlights the product without being heavily product focused.
• Focus on the benefits of using an external sound device.
• The video could be live action or animated.

WHAT WE DELIVERED:

• We produced a 2-minute-long advert that focused on the G6 sound card.
• We hired two actors to produce an engaging live action piece.
• The video simulated the immersive sound but having a character explode through the scenes adding an exciting and engaging element.
• With a sound focused pieced the video was mixed in 5.1 surround.
• We also provided a photo library of images from the shoot to help with any social campaigns.