Creative Labs G6 Emersion Video


OBJECTIVES:
- Create a video to highlight the effectiveness of the G6 external audio card.
- Make it usable on both social and website channels with play time no longer than 1 minute 30 seconds.
- Keep the video in line with Creatives brand guide lines.
- Create something live out and outstanding that is different to standard videos.
- Meet the tight deadline for use in PR campaigns.
REQUIREMENTS:
- Create a 1-2 minute long video.
- Incorporate all Creative branding.
- Create a video that highlights the product without being heavily product focused.
- Focus on the benefits of using an external sound device.
- The video could be live action or animated.

WHAT WE DELIVERED:
- We produced a 2-minute-long advert that focused on the G6 sound card.
- We hired two actors to produce an engaging live action piece.
- The video simulated the immersive sound but having a character explode through the scenes adding an exciting and engaging element.
- With a sound focused pieced the video was mixed in 5.1 surround.
- We also provided a photo library of images from the shoot to help with any social campaigns.