Creative Labs G6 Emersion Video

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OBJECTIVES:

 

 

  • Create a video to highlight the effectiveness of the G6 external audio card.
  • Make it usable on both social and website channels with play time no longer than 1 minute 30 seconds.
  • Keep the video in line with Creatives brand guide lines.
  • Create something live out and outstanding that is different to standard videos.
  • Meet the tight deadline for use in PR campaigns.
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REQUIREMENTS:

  • Create a 1-2 minute long video.
  • Incorporate all Creative branding.
  • Create a video that highlights the product without being heavily product focused.
  • Focus on the benefits of using an external sound device.
  • The video could be live action or animated.

 

 

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WHAT WE DELIVERED:

  • We produced a 2-minute-long advert that focused on the G6 sound card.
  • We hired two actors to produce an engaging live action piece.
  • The video simulated the immersive sound but having a character explode through the scenes adding an exciting and engaging element.
  • With a sound focused pieced the video was mixed in 5.1 surround.
  • We also provided a photo library of images from the shoot to help with any social campaigns.