- Use Gamescom as a platform for significant upper-funnel impact to message new Alienware products.
- Partner with key publisher and esports partners.
- Offer entertaining, experience-focused activations.
- Use on-site competitions and displays to allow visitors a hands-on experience with full Dell Gaming/Alienware product range.
- Associate brand with professional gaming partners.
- Launch of Starhawk to be key event focus, with product demo’s, branding and messaging.
- Booth space in high footfall areas in both the consumerand business halls.
- Booth design incorporating key product design features.
- Showcase new products, briefings with press/partners and encourage consumer interaction.
- Alienware Arena sign up contest to encourage new members.
- Experienced booth staff with knowledge of products and brand.
- Host live stage with interactions and giveaways from key gaming influencers.
WHAT WE DELIVERED:
Consumer booth 230 sqm in prominent hall with high footfall