DELL ALIENWARE AT GAMESCOM 2019

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OBJECTIVES:

 

 

  • Use Gamescom as a platform for significant upper-funnel impact to message new Alienware products.
  • Partner with key publisher and esports partners.
  • Offer entertaining, experience-focused activations.
  • Use on-site competitions and displays to allow visitors a hands-on experience with full Dell Gaming/Alienware product range.
  • Associate brand with professional gaming partners.
  • Launch of Starhawk to be key event focus, with product demo’s, branding and messaging.

REQUIREMENTS:

  • Booth space in high footfall areas in both the consumerand business halls.
  • Booth design incorporating key product design features.
  • Showcase new products, briefings with press/partners and encourage consumer interaction.
  • Alienware Arena sign up contest to encourage new members.
  • Experienced booth staff with knowledge of products and brand.
  • Host live stage with interactions and giveaways from key gaming influencers.

 

 

 

WHAT WE DELIVERED:

 

Consumer booth 230 sqm in prominent hall with high footfall

 

  • F1 VIVE Racing Simulator, Lap time contest.
  • Alienware Academy reaction time playthroughs.
  • VIVE Pro (three different available titles to play).
  • Alienware Stage hosting 33 segments hosted by renown Alienware sponsored live streamer & official Riot Host, Cxlibri.
  • Stage shows with Misfits/Team Liquid.
  • Livestreams on Alienware.tv
  • Interactive peripheral display allowing visitors to test all new keyboards, mice, headsets and monitors.
  • Alienware Arena sign up contest, attracting new members to join the community
  • Modded systems on display, Starhawk/Carnage.
  • Partnerships secured with: Tobii – providing Academy Demos to win prizes. HTC – showcasing the VIVE pro with exclusive content. Impeller Studios –Featuring the latest build for ‘In The Black’ with a full cockpit flight sim experience, demoing Raytracing technologies.
  •  

    Business booth 76 sqm space in hall 2.2

     

  • Demoing new products to press and partners.
  • Two meeting rooms to facilitate press interviews and strategic meetings.
  • Welcome area to facilitate casual meetings and showcase the new products announced.
  • Stylish booth featuring the new Legend ID themes.
  • 80 scheduled meetings hosted, with many more ‘walk-in’ appointments facilitated.
  • 14 Products on show in the waiting area.
  • Centrepiece full ecosystem –Starhawk + AW55.

 

 

DELL ALIENWARE AT GAMESCOM 2019

 

 


DELL ALIENWARE AT GAMESCOM 2019

 

 

DELL ALIENWARE AT GAMESCOM 2019