Who we are
ENGAGING THE GAMING COMMUNITY
Grow a strong and engaged gaming community.
Leverage partner and sponsored team relationships.
Maintain brand awareness.
Provide content for Facebook pages in three regions.
Provide a process to integrate with their existing publication teams and agencies.
Implement a strategy for event and sale promotions.
Create gamer lifestyle content to engage followers and cement the legitimacy of the brand.
Provide advice on strategies to employ, tone of voice, asset creation.
WHAT WE DELIVERED:
Ensured the Alienware brand marketing roadmap was conveyed to followers, including product focus, and sister brand inclusion, sponsorship and partner collaboration.
Sent out all latest gaming news and eSport news, sharing content.
Created by Alienware influencers / sponsored Alienware teams.
Improved community engagement via opinion, poll and competition posts.
Promoted events and devised competitions.
Used two software programs to coordinate the upcoming schedule and a reliable approval process to ensure content has a 72 hour window to be approved before going live.
Execution included social roadmap alignment, graphic design and content copy.