ENGAGING THE GAMING COMMUNITY

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OBJECTIVES:

Beat the pro image

  • Grow a strong and engaged gaming community.
  • Leverage partner and sponsored team relationships.
  • Maintain brand awareness.

REQUIREMENTS:

  • Provide content for Facebook pages in three regions.
  • Provide a process to integrate with their existing publication teams and agencies.
  • Implement a strategy for event and sale promotions.
  • Create gamer lifestyle content to engage followers and cement the legitimacy of the brand.
  • Provide advice on strategies to employ, tone of voice, asset creation.

WHAT WE DELIVERED:

  • Beat the pro imageEnsured the Alienware brand marketing roadmap was conveyed to followers, including product focus, and sister brand inclusion, sponsorship and partner collaboration.
  • Sent out all latest gaming news and eSport news, sharing content.
  • Created by Alienware influencers / sponsored Alienware teams.
  • Improved community engagement via opinion, poll and competition posts.
  • Promoted events and devised competitions.
  • Used two software programs to coordinate the upcoming schedule and a reliable approval process to ensure content has a 72 hour window to be approved before going live.
  • Execution included social roadmap alignment, graphic design and content copy.