FORTNITE AT GAMESCOM 2017

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Fortnite at Gamescom 2017

OBJECTIVES:

  • To create an exhibit for EPIC Games’ highly anticipated new IP, Fortnite at Gamescom 2017.
  • The title was due to enter early access just before the event – which was perfect timing for reaching a large German audience.

REQUIREMENTS:

  • Design, build and manage a 100sqm booth to demonstrate. Fortnite, with fun rides and features.
  • Stage to host cosplay meet and greets.
  • Create a method to track engagement on the booth and retention following the event.
  • Arrange for 2x attractions to be created and managed, factoring in all health and safety remits and precautions.Fortnite at Gamescom 2017
  • Ensure the booth quality reflects that from the game, taking elements of the game and bringing it to life on the booth.

WHAT WE DELIVERED:

The brief contained many activation concepts that would require a lot of health and safety aspects to be considered and precautions taken against. With this in mind, we delivered the following for EPIC at Gamescom:

  • 100sqm booth, located in a great location in hall 10.1.
  • Ridable, mechanical Llama featuring soft fall area for visitors to #ridethellama throughout the show and win merchandise for their efforts.
  • Included a safety team to operate this throughout the event.
  • Large, bright LED screens displaying content from the game and advertisements for cosplay meet/greets.
  • 2nd spring Llama built for visitors to take pictures with.Fortnite at Gamescom 2017
  • 10x playable gaming stations created towards the outside of the booth for visitors to raise awareness for the game and encourage visitors to come play.
  • Variety of merchandise designed and produced for giveaways (tokens to ride the Llama, golden coins, T-shirts).
  • Coordinated cosplay activations and prop building ahead of the event.