Following the brief, Heaven Media began to plan out the activations that would be featured on the consumer booth. An overview of what was achieved is listed below:
- 407sqm space within the consumer halls featuring a custom stylish 4m tall build.
- 36sqm space with the business halls, matching the build style/quality.
- Booth banners/designs were fully compliant.
- Factored different styles for Dell/Alienware within a physical build to make one cohesive booth.
- Influencer management for stage activations and Livestreaming.
- Broadcast area for Alienware.TV daily shows and partner segments.