Support the launch of the Inspiron Gaming brand.
Build a gaming audience across for each social brand page.
Provide advice on strategies to employ, tone of voice, asset creation.
Provide content for Facebook pages in French, English and German.
Provide a process to integrate with their existing publication teams and agencies.
Implement a strategy for event and sale promotions.
Create product sale and gamer lifestyle content to engage followers and cement the legitimacy of the brand.
Gaming-focused content for the Dell UK and DE channels to position Dell / Inspiron Gaming as a reputable gaming brand through sharing regionally specific local language gaming content with followers.
Dedicated campaigns created for launches and sales, making sure that all deals were promoted through specialised posts and supported with paid amplification.
Anticipation built with countdown posts over the course of event activations, where followers were encouraged to click through to product pages and take advantage of sales.
Regionally specific influencer reviews and media reviews / awards were also amplified on both the UK and DE channels, as well as regionally specific sales.