COMMUNITY & BRAND GROWTH

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OBJECTIVES:

Beat the pro image

  • Continue community growth for all social media channels.

  • Launch and grow a new social media brand page in German.

  • Maintain and grow the ‘Brutal by Nature’ brand.

REQUIREMENTS:

  • Manage all existing social media channels.

  • Develop and execute social media strategies for global and local markets.

  • Utilize the right tone of voice, artworks and content to engage with the community.

  • Provide content for Facebook pages in different languages.

  • Provide a process to integrate with their existing publication teams and agencies.

  • Implement a strategy for event and sale promotions.

  • Create gamer lifestyle content to engage followers and cement the legitimacy of the brand.

WHAT WE DELIVERED:

  • Beat the pro imageEnsured the INNO3D brand and ‘Brutal By Nature’ theme was conveyed through dark and striking artwork.

  • Improved community engagement via opinion, poll and competition posts.

  • Launched and grew the German Facebook channel and local audience through local gaming news, competitions and localised gamer lifestyle content.

  • Promoted events and devised competitions.

  • Used two software programs to coordinate the upcoming schedule and a reliable approval process to ensure content has a 72 hour window to be approved before going live.

  • Execution included social roadmap alignment, graphic design and content copy.