Amplify the Alienware booth at Paris Games Week and Alienware’s presence at Paris Games Week, by using localised content and brand ambassadors.
Ensure the content and brand ambassador is in a local language.
Ensure the content and brand ambassador is relevant to Paris Games Week and makes sense to have at the event.
Create a buzz around Alienware being at Paris Games Week and engage with as many people as possible.
WHAT WE DELIVERED:
Leveraged a brand ambassador and their audience at the Paris Games Week event.
Worked with a brand ambassador that knows the products well and has a great audience that is suitable for Paris Games Week.
We worked with Unwin, a brand ambassador Alienware had worked with for almost a year who has 1,275,705 YouTube subscribers. He created a big hype at the event. There were queues outside of the Alienware booth with fans wanting to try Alienware products and have a chance to meet Unwin. Attracted in excess of 2,000 people to the booth which was way more than expected.
Unwin completed signings and posed for pictures which included the Alienware brand. Each person he greeted on the booth was given an Alienware t-shirt and wristband and one lucky fan each day received a headset and mouse. We observed a high volume of photo uploads as a result across all social channels.
Unwin posted videos before and after the event to hype up his audience, promote Alienware products and attract visitors to the booth. The videos generated over 100k views.