League of Legends -Alienware

Heaven Media Ltd > Event > League of Legends -Alienware

Objectives :

  • Showcase new and existing products.
  • Meet new and existing customers.
  • Increase brand visibility and awareness.
  • Strengthen reputation in the industry.
  • Gather research from the target market and industry experts.
  • Gain media exposure.


  • Regional broadcast sponsorships.
  • Booth build and prime positioning in high footfall area.
  • Engagement with booth visitors to provide memorable experience and social media brand exposure/interaction.
  • Alienware Arena new member sign ups.
  • Partner with Riot for entire LEC Season.
  • Work with Influencer(s) for broadcasting and crowd interaction.

What We Delivered:

  • 6x6m booth situated in the centre of Paris (6–10th November).
  • Exciting 1v1 League of Legends matches, casted by professional hosts: Lutti/TPK
  • Customisable, green-screened photo gif opportunity – incentivised to share using #gififormaton.
  • Mobalytics – Tobii Eyetracking team supporting Mobalytics demo’s for League fans – educating on how to improve their gameplay.
  • Alienware sponsored broadcast coverage in FR/DE with O’Gaming & Summoners Inn.
  • Extensive social media coverage reach 1.2m+ (Alienware posts alone).
  • Extensive stream views 4.5m+ .
  • The regional broadcast partners amplified the Alienware partnership with influencer activations. In Germany, this was Eisohnewaffel, and in France, this was NoNo – both Alienware influencers.
  • NoNo visited the Alienware booth on the 7th November to play LOL matches with the on-site audience.
  • Eisohenwaffel was seen at the caster desk wearing Alienware merchandise.
  • Lutti was given four tickets to give away to his audience which generated huge excitement, appreciation and social media coverage.
  • Cxlibri did a charity stream where she gave away two WORLDS tickets and some Alienware merchandise. The stream gained significant viewers and received a total of $1,536.77 worth of donations, which was donated to the National Alzheimer’s Association.
  • Team Misfits and Team Liquid in attendance at the booth for Meet The Squad opportunities and photographs.
  • To increase engagement and reach, Heaven Media created a campaign to target both LOL and Alienware fans with a dog (akin to skin in the game) that predicted the results to LOL Worlds #ruferee. She predicted the Worlds Final winner correctly! This secured a reach of 750k+.