Objectives:
- Grow a strong and engaged gaming community.
- Leverage partner and sponsored team relationships.
- Maintain brand awareness.
Requirements:
- Provide content for Facebook pages in three regions.
- Provide a process to integrate with their existing publication teams and agencies.
- Implement a strategy for event and sale promotions.
- Create gamer lifestyle content to engage followers and cement the legitimacy of the brand.
- Provide advice on strategies to employ, tone of voice, asset creation.
What We Delivered:
- Ensured the Alienware brand marketing roadmap was conveyed to followers, including product focus, and sister brand inclusion, sponsorship and partner collaboration.
- Sent out all latest gaming news and eSport news, sharing content.
- Created by Alienware influencers / sponsored Alienware teams.
- Improved community engagement via opinion, poll and competition posts.
- Promoted events and devised competitions.
- Used two software programs to coordinate the upcoming schedule and a reliable approval process to ensure content has a 72-hour window to be approved before going live.
- Execution included social roadmap alignment, graphic design and content copy.
