- Support the launch of the Inspiron Gaming brand
- Build a gaming audience across for each social brand page.
- Provide advice on strategies to employ, tone of voice, asset creation.
- Provide content for Facebook pages in French, English and German.
- Provide a process to integrate with their existing publication teams and agencies.
- Implement a strategy for event and sale promotions.
- Create product sale and gamer lifestyle content to engage followers and cement the legitimacy of the brand.
What we delivered:
- Gaming-focused content for the Dell UK and DE channels to position Dell / Inspiron Gaming as a reputable gaming brand through sharing regionally specific local language gaming content with followers.
- Dedicated campaigns created for launches and sales, making sure that all deals were promoted through specialised posts and supported with paid amplification.
- Anticipation built with countdown posts over the course of event activations, where followers were encouraged to click through to product pages and take advantage of sales.
- Regionally specific influencer reviews and media reviews / awards were also amplified on both the UK and DE channels, as well as regionally specific sales.