We developed, designed, and executed Alienware’s booth during Gamescom ___ in order to generate brand exposure and educate visitors on Alienware’s latest products, showcasing the best of the brand at the largest gaming exhibition in the world.
We delivered an exciting booth experience in the centre of Paris, with engagement and influencers activations, as well as a humourous dog-voting social campaign, achieving a reach of more than 750,000 views.
We worked with Alphacast and fifteen other influencers across France and Germany to increase the Alienware brand reach, creating a total of 42 videos throughout 2018, resulting in almost 3.25 million views and a wider brand reach in each region.
In 2018, we helped Intel deliver an exceptional Esports Awards experience, with onsite and hotel PC gaming installations, along with professional event photography, videography, and printed brand assets.
We worked with Alienware and ESL One to deliver event activations, an onsite booth, visitor engagements, and more for an incredible esports experience, strengthening brand recognition and links to the esports audience
We worked with Creative Labs to develop media that would highlight one of their products, the G6 sound card. From hiring actors to producing the finished video, we aided Creative Labs in creating a library of successful product launch assets.
We developed an exciting booth experience for ESL One Cologne alongside a social content campaign, focusing on engaging the German esports audience, and strengthening customer reception to Alienware as part of the esports experience.
Targeting the UK esports audience, we helped Alienware secure prominent booth space at competitive prices, creating a new booth design, and delivering multiple successful social and customer-oriented campaigns.
Dell introduced an exciting new gaming product family, which we helped to deliver to market using targeted campaigns, a countdown campaign spanning multiple event activations to build customer anticipation, and region-specific influencer content.