Objectives:
- Showcase the NEW Alienware M15 laptop.
- Encourage visitors to the booth to get hands-on with Dell and Alienware products.
- Increase footfall to the booth and visibility of the Dell / Alienware brand globally through carefully coordinated activations with a French influencer.
- Provide branded merchandise for booth giveaways.
- Secure sign-ups for Alienware Arena FR.
- Prepare and activate press media evening for approximately 50 guests.
Requirements:
- Make a feature on the booth to display and allow visitors to get hands on with the new Alienware M15 laptop.
- Visitors encouraged to interact with client equipment by installing a range of the most popular games and offering these as free-to-play.
- Secure well-known French influencer to carry out activations both at the event and online to increase brand visibility.
- Design and distribute branded merchandise to visitors to the booth and carefully selected partners.
- Install data capture application and encourage visitors to sign up for Alienware Arena when they visit the booth.
- Obtain press passes, invite guests, secure catering arrangements and host a press/media event on 24th October.
What We Delivered:
- Dedicated Island booth with showcase plinth and special lighting built to showcase the new M15 Alienware laptop.
- 15 different games installed across Dell Gaming and Alienware computer systems. 2v2 Rocket League competition hosted to encourage team interaction with 5 winning teams each receiving an Alienware headset.
- Partnership established with French Influencer UNWIN. Activations included meeting and greeting fans, signing Postcards and Alienware branded t-shirts. Promotional video produced and published for the new Alienware M15 laptop. Lots of additional footfall secured to the booth, exceptional social coverage of visitors up-loading selfies and substantial brand exposure achieved.
- Branded wristbands and t-shirts produced and used as giveaways from the booth. Additional t-shirts sourced and distributed to LDLC for their giveaways.
- Exceeded expectations with the number of Alienware Arena sign-ups we achieved.
- Press event passes secured and distributed. Catering organized and event hosted.
