ASUS
ASUS ROG x IKEA EGX
- Social
- Creative
- Influencer
- Events
- Esports
Brief.
Ideate, conceptualise, design and bring to live an incredible ASUS tournament event stand at the first big gaming event of 2021 - EGX London.
Working with a variety of designers and vendors, as well as creating and hosting a multi-stage tournament with a full livestream built in, we created one of the landmark booths and the whole event.
We managed a fully broadcasted tournament at the event - the apex of a long running, Heaven run campaign.
We staffed and managed the ROG shop onsite - smashing client sales targets.
We collaborated with, and built an IKEA designed gaming bedroom, that audiences could stream from onsite.
Results.
Footfall.130k
Goals scored.150