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ASUS

ASUS ROG x IKEA EGX

  • Social
  • Creative
  • Influencer
  • Events
  • Esports

Brief.

The Objective.

Ideate, conceptualise, design and bring to live an incredible ASUS tournament event stand at the first big gaming event of 2021 - EGX London.

WHAT WE DID.

Working with a variety of designers and vendors, as well as creating and hosting a multi-stage tournament with a full livestream built in, we created one of the landmark booths and the whole event.

LIVESTREAM TOURNAMENT.

We managed a fully broadcasted tournament at the event - the apex of a long running, Heaven run campaign.

FULL SHOP.

We staffed and managed the ROG shop onsite - smashing client sales targets.

IKEA GAMING ROOM.

We collaborated with, and built an IKEA designed gaming bedroom, that audiences could stream from onsite.

Results.

Footfall.130k

Goals scored.150

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