Heaven Media produced and broadcasted an esports tournament for the 2021 Samsung Odyssey League. We managed Twitter marketing activations for promotion & support of the league. We executed content creation, social media, community management, and influencer activities throughout the lifecycle of the campaign.
Heaven produced a competitive tournament for Samsung Odyssey with a full virtual 3D set for broadcast, providing over 8 million tournament impressions and generating viewing figures of 120k+.
Heaven generated Twitter reach that exceeded previous campaign impressions by 821%, and managed community engagement and content end to end throughout the campaign - generating over 50,000 engagements.
Our video production team created engaging videos using a variety of different mediums.
This included live action, animation, in-game footage, voice-over and graphics.
The overall combination created exciting and engaging content to generate hype for the upcoming tournament.
We activated over 25 Influencers, achieving more than a million views from streams, VODs and social media. Our talent delivered 42k unique engagements and converted 11m impressions into more than 10k link clicks.
Heaven's paid social media campaign provided 2.2m impressions and over 180k engagements across the course of the tournament.
We activated over 25 influencers who generated 1+ views from streams, VODs and social media.
Influencers delivered 42k unique engagements across a range of channels, 11m impressions and 10.3k link clicks
Our Twitter announcement generated a 623% increase over the previous campaign, and an 821% increase in impressions over the previous campaign.
Paid social media campaign provided 2.2m impressions and over 180k engagements.
Heaven Media delivered a 623% increase in video views over the 2020 campaign, and an 821% increase in impressions over the previous campaign.
Highlight videos of tournament action generated over 300k views on Twitter.
Heaven Media grew the Discord community membership by 20%.
Some influencer activations reached an extremely high 10% engagement rate.