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PUBG: New State

  • Social Media
  • Creative Services
  • Advertising

For the launch of PUBG: New State, in Germany, Heaven Media produced a multi-faceted campaign composed of influencer activations, paid social and community management.


Influencer Activations​

During the three-week launch period, Heaven activated over 25 influencers to play the game on stream, VODs and via social media.

Paid Media

Heaven ran a paid campaign across multiple social media platforms to generate website visits and app installs on IOS & AOS.​, receiving over 13.9 million impressions.

Community Management

Over the course of the entire launch campaign, Heaven launched and managed the New State DACH Discord - onboarding and supporting hundreds of members to the community


Organic Social


We activated over 25 influencers who generated 1mil+ views from streams, VODs and social media.

The Paid campaign received over 13.9 million impressions, 340k engagements and 205k link clicks.

Average CPC across whole campaign was $0.75 with an average low of $0.11 on Twitter and $0.33 on TikTok.

Pre-roll ads ran 500k times on gaming related videos.


Through a high quality selection process, we chose the right influencers for the game. Many of those activated continued to play the game on stream long after the contracted activation period.

We provided a clear and concise content plan which enabled influencers of all sizes to easily implement their activations.

The Discord gained hundreds of members. This was a strong base that was passed on to the client’s own management team after the campaign ended.

Our team of Community Managers actively addressed issues presented by members, alleviated concerns and managed bug reports.

Influencer Views1m+

Campaign Impressions15m+

Pre Roll Ads500k

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