CREATIVE
SOCIAL MEDIA
INFLUENCER MARKETING
PAID MEDIA
Results.
Our Brief.
For the launch of PUBG: New State Mobile, in Germany, Heaven Media produced a multi-faceted campaign composed of influencer activations, paid social and community management.
Influencer Marketing.
During the three-week launch period, Heaven activated over 25 influencers to play the game on stream, VODs and via social media.
Through a high-quality selection process, we chose the right influencers for the game. Many of those activated continued to play the game on stream long after the contracted activation period.
Paid Media.
Heaven ran a paid campaign across multiple social media platforms to generate website visits and app installs on IOS & AOS., receiving more than 13.9 million impressions.
Average CPC across whole campaign was $0.75 with an average low of $0.11 on Twitter and $0.33 on TikTok.
Community Management.
Over the course of the entire launch campaign, Heaven launched and managed the New State DACH Discord – onboarding and supporting hundreds of members to the community.
The Discord gained hundreds of members. This was a strong base that was passed on to the client’s own management team after the campaign ended.
