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Brief.

The Objective.

Organise and host an interactive press stunt for UK media to announce the console launch of season one of KartRider: Drift - 36 hours before the official game launch.

WHAT WE DID.

We invited 8 journalists to Gravity in London, to give them a chance to get their hands on the game, build relationships and ask questions to key Nexon team members.

DON'T JUST PLAY THE GAME; FEEL IT.

An exciting e-karting experience for the journalists to take part in.

GET SET…GAME.

Gaming PCs were set up for playing in a privatised Esports Arena to give guests access to the game before its launch.

DEDICATED INTERVIEWS.

Journalists were given the opportunity to interview Nexon’s Head of Market Development to find out more about why they’ve brought the game to console and what they plan for the future.

THE EXTRA MILE.

Heaven also provided a creative team and drone operator to capture the memorable event, as well as exclusive merchandise.

Results.

journalists combined UMV129m

pieces of coverage10

article impressions2m

Brief.

The Objective.

Sony hired Heaven to launch their new InZone product range across the US market to really put them on the gaming map.

We supported the launch of their new gaming headsets and gaming monitors, created awareness via influencers with a strong gaming affinity and built an exciting and immersive competition all with the aim aim to drive brand awareness and cement the new products as a serious alternative to existing products in the market.

WHAT WE DID.

Starting with an integrated strategy to drive mass awareness of Sony’s new gaming products, we selected world-leading creators to develop an immersive experience of both online and offline experiences, including a tournament, care packages, a live in-person escape room and competitive event.

Throughout, we showcased key product features authentically, letting the products speak for themselves through fun display use-cases the target market would identify with.

PRODUCT LAUNCH AND UNBOXING.

We created a selection of InZone care packages, which were sent to a variety of influencers who supported by day of launch activities with social posts and live streams.

READY UP ONLINE TOURNAMENT.

An online tournament utilizing Sony’s InZone headsets and monitors to their fullest.

THE SONY SHOWDOWN: TOURNAMENT & ESCAPE ROOM.

We authentically positioned Sony’s products within an explosive gaming tournament and interactive experience.

Results.

organic impressions.7.5m+

organic views.4.6m+

CCV+ for InZone Twitch channel launch.10.5k

Influencers

Influencer Activations​

During the three-week launch period, Heaven activated over 25 influencers to play the game on stream, VODs and via social media.

Paid Media

Heaven ran a paid campaign across multiple social media platforms to generate website visits and app installs on IOS & AOS.​, receiving over 13.9 million impressions.

Community Management

Over the course of the entire launch campaign, Heaven launched and managed the New State DACH Discord - onboarding and supporting hundreds of members to the community

Results

Organic Social

Results

We activated over 25 influencers who generated 1mil+ views from streams, VODs and social media.

The Paid campaign received over 13.9 million impressions, 340k engagements and 205k link clicks.

Average CPC across whole campaign was $0.75 with an average low of $0.11 on Twitter and $0.33 on TikTok.

Pre-roll ads ran 500k times on gaming related videos.

Community

Through a high quality selection process, we chose the right influencers for the game. Many of those activated continued to play the game on stream long after the contracted activation period.

We provided a clear and concise content plan which enabled influencers of all sizes to easily implement their activations.

The Discord gained hundreds of members. This was a strong base that was passed on to the client’s own management team after the campaign ended.

Our team of Community Managers actively addressed issues presented by members, alleviated concerns and managed bug reports.

Influencer Views1m+

Campaign Impressions15m+

Pre Roll Ads500k

Paid Media

Contact our paid media team who’ll help you level up your paid ads and media - driving great results for your bottom line.

Scalable Service

With years of experience running successful campaigns for clients like Krafton and Alienware, we know how and where to run successful paid ad campaigns.

Timed to perfection, we know what an exceptional advert should cost
and yield.

Cross Platform

Your customers aren’t just on Facebook or Instagram.

We put your paid media in the right place at the right time, ensuring that you target the right visitors at the most opportune moments.

Check out some of our projects

KARTRIDER: DRIFT SEASON ONE LAUNCH

  • Creative
  • Public Relations
  • Events
  • Paid Media

SONY INZONE

  • Social
  • Creative
  • Strategy
  • Influencer
  • Events
  • Esports
  • Paid Media

WW3

  • Creative
  • Events

PUBG: New State

  • Social Media
  • Creative Services
  • Advertising

Odyssey League

ASUS ROG x IKEA EGX

  • Social
  • Creative
  • Influencer
  • Events
  • Esports

Power A Gaming

  • Facebook
  • Instagram
  • Social Media
  • Twitter

When it comes to a paid strategy, it’s about knowing how to spend your advertising budget wisely, as well as actually spending it. We can help you do both successfully.

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