Influencer Activations​

During the three-week launch period, Heaven activated over 25 influencers to play the game on stream, VODs and via social media.

Paid Media

Heaven ran a paid campaign across multiple social media platforms to generate website visits and app installs on IOS & AOS.​, receiving over 13.9 million impressions.

Community Management

Over the course of the entire launch campaign, Heaven launched and managed the New State DACH Discord - onboarding and supporting hundreds of members to the community


Organic Social


We activated over 25 influencers who generated 1mil+ views from streams, VODs and social media.

The Paid campaign received over 13.9 million impressions, 340k engagements and 205k link clicks.

Average CPC across whole campaign was $0.75 with an average low of $0.11 on Twitter and $0.33 on TikTok.

Pre-roll ads ran 500k times on gaming related videos.


Through a high quality selection process, we chose the right influencers for the game. Many of those activated continued to play the game on stream long after the contracted activation period.

We provided a clear and concise content plan which enabled influencers of all sizes to easily implement their activations.

The Discord gained hundreds of members. This was a strong base that was passed on to the client’s own management team after the campaign ended.

Our team of Community Managers actively addressed issues presented by members, alleviated concerns and managed bug reports.

Influencer Views1m+

Campaign Impressions15m+

Pre Roll Ads500k

Creative Services

With end to end creative,
let Heaven's award winning team of professionals help you cut through with incredible ideas and leading-edge design.

Heaven can build your brand a cohesive and innovative
creative strategy.

Heaven retains a roster of creative and strategic minds, experienced in building detailed campaigns that span multiple marketing touch points. Fully backed up by data and insights, we work with you to craft a narrative to hit your target audiences, and help your campaign cut through the noise in all the right ways.

Graphic Design

We can help you bring assets to life across any format.

From social assets to 360 degree event graphics, Heaven can bring your brand to life on screen or space.

With a number of in-house designers with varying skillsets, and a wide selection of specialised talents who we’ve worked with for over a decade, Heaven have the capabilities to design your direction into reality.

Photo & Video

Full spectrum production, with world class equipment.

Our team have worked on shoots of all sizes, and can fully plan and execute your production with precision across photo, film and audio.

We also maintain a fully featured studio complete with a VR green screen to take your shoot to the next level - and manage all aspects from pre production, to editing and post.

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