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Brief.

The Objective.

Organise and host an interactive press stunt for UK media to announce the console launch of season one of KartRider: Drift - 36 hours before the official game launch.

WHAT WE DID.

We invited 8 journalists to Gravity in London, to give them a chance to get their hands on the game, build relationships and ask questions to key Nexon team members.

DON'T JUST PLAY THE GAME; FEEL IT.

An exciting e-karting experience for the journalists to take part in.

GET SET…GAME.

Gaming PCs were set up for playing in a privatised Esports Arena to give guests access to the game before its launch.

DEDICATED INTERVIEWS.

Journalists were given the opportunity to interview Nexon’s Head of Market Development to find out more about why they’ve brought the game to console and what they plan for the future.

THE EXTRA MILE.

Heaven also provided a creative team and drone operator to capture the memorable event, as well as exclusive merchandise.

Results.

journalists combined UMV129m

pieces of coverage10

article impressions2m

Brief.

The Objective.

Sony hired Heaven to launch their new InZone product range across the US market to really put them on the gaming map.

We supported the launch of their new gaming headsets and gaming monitors, created awareness via influencers with a strong gaming affinity and built an exciting and immersive competition all with the aim aim to drive brand awareness and cement the new products as a serious alternative to existing products in the market.

WHAT WE DID.

Starting with an integrated strategy to drive mass awareness of Sony’s new gaming products, we selected world-leading creators to develop an immersive experience of both online and offline experiences, including a tournament, care packages, a live in-person escape room and competitive event.

Throughout, we showcased key product features authentically, letting the products speak for themselves through fun display use-cases the target market would identify with.

PRODUCT LAUNCH AND UNBOXING.

We created a selection of InZone care packages, which were sent to a variety of influencers who supported by day of launch activities with social posts and live streams.

READY UP ONLINE TOURNAMENT.

An online tournament utilizing Sony’s InZone headsets and monitors to their fullest.

THE SONY SHOWDOWN: TOURNAMENT & ESCAPE ROOM.

We authentically positioned Sony’s products within an explosive gaming tournament and interactive experience.

Results.

organic impressions.7.5m+

organic views.4.6m+

CCV+ for InZone Twitch channel launch.10.5k

Brief.

The Objective.

Develop a booth design for TwitchCon 2022 to support the promotion of their latest title: WW3 from The Farm 51 publisher.

WHAT WE DID.

Over the 3-day show, we created and managed booth design & build including managing all show services, brand ambassadors, catering, tech support & livestreaming, working under consistently tight deadlines.

PREMIUM BOOTH DESIGN.

We were one of the biggest booths on the show floor at over 72 sqm.

The booth was made up of a number of elements, including quality materials, hospitality elements, custom floor with LED integration and custom furniture and structures.

SIX AREAS IN SIX WEEKS.

We ran a see-through streaming booth, 6 x person gaming set-up with a lounge, reception area and storage and catering area.
We delivered the project from conception to execution in just 45 days.

Results.

matches played.200

sign ups.449

attendance.14,500+

Influencers

Influencer Activations​

During the three-week launch period, Heaven activated over 25 influencers to play the game on stream, VODs and via social media.

Paid Media

Heaven ran a paid campaign across multiple social media platforms to generate website visits and app installs on IOS & AOS.​, receiving over 13.9 million impressions.

Community Management

Over the course of the entire launch campaign, Heaven launched and managed the New State DACH Discord - onboarding and supporting hundreds of members to the community

Results

Organic Social

Results

We activated over 25 influencers who generated 1mil+ views from streams, VODs and social media.

The Paid campaign received over 13.9 million impressions, 340k engagements and 205k link clicks.

Average CPC across whole campaign was $0.75 with an average low of $0.11 on Twitter and $0.33 on TikTok.

Pre-roll ads ran 500k times on gaming related videos.

Community

Through a high quality selection process, we chose the right influencers for the game. Many of those activated continued to play the game on stream long after the contracted activation period.

We provided a clear and concise content plan which enabled influencers of all sizes to easily implement their activations.

The Discord gained hundreds of members. This was a strong base that was passed on to the client’s own management team after the campaign ended.

Our team of Community Managers actively addressed issues presented by members, alleviated concerns and managed bug reports.

Influencer Views1m+

Campaign Impressions15m+

Pre Roll Ads500k

Creative Services

With end to end creative,
let Heaven's award winning team of professionals help you cut through with incredible ideas and leading-edge design.

Heaven can build your brand a cohesive and innovative
creative strategy.

Heaven retains a roster of creative and strategic minds, experienced in building detailed campaigns that span multiple marketing touch points. Fully backed up by data and insights, we work with you to craft a narrative to hit your target audiences, and help your campaign cut through the noise in all the right ways.

Graphic Design

We can help you bring assets to life across any format.

From social assets to 360 degree event graphics, Heaven can bring your brand to life on screen or space.

With a number of in-house designers with varying skillsets, and a wide selection of specialised talents who we’ve worked with for over a decade, Heaven have the capabilities to design your direction into reality.

Photo & Video

Full spectrum production, with world class equipment.

Our team have worked on shoots of all sizes, and can fully plan and execute your production with precision across photo, film and audio.

We also maintain a fully featured studio complete with a VR green screen to take your shoot to the next level - and manage all aspects from pre production, to editing and post.

Check out some of our Projects

KARTRIDER: DRIFT SEASON ONE LAUNCH

  • Creative
  • Public Relations
  • Events
  • Paid Media

SONY INZONE

  • Social
  • Creative
  • Strategy
  • Influencer
  • Events
  • Esports
  • Paid Media

WW3

  • Creative
  • Events

PUBG: New State

  • Social Media
  • Creative Services
  • Advertising

Odyssey League

ASUS ROG x IKEA EGX

  • Social
  • Creative
  • Influencer
  • Events
  • Esports

Power A Gaming

  • Facebook
  • Instagram
  • Social Media
  • Twitter
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