Creative - Heaven

Brief.

The Objective.

Organise and host an interactive press stunt for UK media to announce the console launch of season one of KartRider: Drift - 36 hours before the official game launch.

WHAT WE DID.

We invited 8 journalists to Gravity in London, to give them a chance to get their hands on the game, build relationships and ask questions to key Nexon team members.

DON'T JUST PLAY THE GAME; FEEL IT.

An exciting e-karting experience for the journalists to take part in.

GET SET…GAME.

Gaming PCs were set up for playing in a privatised Esports Arena to give guests access to the game before its launch.

DEDICATED INTERVIEWS.

Journalists were given the opportunity to interview Nexon’s Head of Market Development to find out more about why they’ve brought the game to console and what they plan for the future.

THE EXTRA MILE.

Heaven also provided a creative team and drone operator to capture the memorable event, as well as exclusive merchandise.

Results.

journalists combined UMV129m

pieces of coverage10

article impressions2m

Brief.

The Objective.

Sony hired Heaven to launch their new InZone product range across the US market to really put them on the gaming map.

We supported the launch of their new gaming headsets and gaming monitors, created awareness via influencers with a strong gaming affinity and built an exciting and immersive competition all with the aim aim to drive brand awareness and cement the new products as a serious alternative to existing products in the market.

WHAT WE DID.

Starting with an integrated strategy to drive mass awareness of Sony’s new gaming products, we selected world-leading creators to develop an immersive experience of both online and offline experiences, including a tournament, care packages, a live in-person escape room and competitive event.

Throughout, we showcased key product features authentically, letting the products speak for themselves through fun display use-cases the target market would identify with.

PRODUCT LAUNCH AND UNBOXING.

We created a selection of InZone care packages, which were sent to a variety of influencers who supported by day of launch activities with social posts and live streams.

READY UP ONLINE TOURNAMENT.

An online tournament utilizing Sony’s InZone headsets and monitors to their fullest.

THE SONY SHOWDOWN: TOURNAMENT & ESCAPE ROOM.

We authentically positioned Sony’s products within an explosive gaming tournament and interactive experience.

Results.

organic impressions.7.5m+

organic views.4.6m+

CCV+ for InZone Twitch channel launch.10.5k

Brief.

The Objective.

Develop a booth design for TwitchCon 2022 to support the promotion of their latest title: WW3 from The Farm 51 publisher.

WHAT WE DID.

Over the 3-day show, we created and managed booth design & build including managing all show services, brand ambassadors, catering, tech support & livestreaming, working under consistently tight deadlines.

PREMIUM BOOTH DESIGN.

We were one of the biggest booths on the show floor at over 72 sqm.

The booth was made up of a number of elements, including quality materials, hospitality elements, custom floor with LED integration and custom furniture and structures.

SIX AREAS IN SIX WEEKS.

We ran a see-through streaming booth, 6 x person gaming set-up with a lounge, reception area and storage and catering area.
We delivered the project from conception to execution in just 45 days.

Results.

matches played.200

sign ups.449

attendance.14,500+

Brief.

The Objective.

Ideate, conceptualise, design and bring to live an incredible ASUS tournament event stand at the first big gaming event of 2021 - EGX London.

WHAT WE DID.

Working with a variety of designers and vendors, as well as creating and hosting a multi-stage tournament with a full livestream built in, we created one of the landmark booths and the whole event.

LIVESTREAM TOURNAMENT.

We managed a fully broadcasted tournament at the event - the apex of a long running, Heaven run campaign.

FULL SHOP.

We staffed and managed the ROG shop onsite - smashing client sales targets.

IKEA GAMING ROOM.

We collaborated with, and built an IKEA designed gaming bedroom, that audiences could stream from onsite.

Results.

Footfall.130k

Goals scored.150