Organise and host an interactive press stunt for UK media to announce the console launch of season one of KartRider: Drift - 36 hours before the official game launch.
WHAT WE DID.
We invited 8 journalists to Gravity in London, to give them a chance to get their hands on the game, build relationships and ask questions to key Nexon team members.
DON'T JUST PLAY THE GAME; FEEL IT.
An exciting e-karting experience for the journalists to take part in.
Gaming PCs were set up for playing in a privatised Esports Arena to give guests access to the game before its launch.
Journalists were given the opportunity to interview Nexon’s Head of Market Development to find out more about why they’ve brought the game to console and what they plan for the future.
THE EXTRA MILE.
Heaven also provided a creative team and drone operator to capture the memorable event, as well as exclusive merchandise.
journalists combined UMV129m
pieces of coverage10