The gaming industry is growing and growing. According to a report from gaming market intelligence firm Newzoo, nearly 30% of the world’s population now play video games. The number of gamers worldwide grew in 2018 up to over 2.2bn and is expected to surpass 2.6bn by the end of the decade.
There is currently hardly any other activity that inspires and connects so many people around the globe. Adding up all the played hours of World of Warcraft and putting them into years would bring you to the unbelievable number of over 5,930,000 years – and that’s a relatively small game.
Not only active playing is very well received by people. The popularity of electronic sports – in short eSports – is growing steadily. The biggest eSports events are now filling entire football stadiums. With streaming platforms specifically geared to the consumption of video games, a trend has developed over the past few years in this area.
The entire global video games market was valued in 2016 at 75 billion U.S. dollars. With millions in cash prizes and countless fans around the world, gaming is no longer a bizarre hobby of pale basement children; but big business!
A Brief Gaming History
The 1972 released game “Pong” (Atari) was the first globally successful video game. Later, the American company Mattel published in 1976 with “Football” the first mobile gaming console. With the advent of the first personal computers more individual games were developed for these systems. Computers with the Windows operating system from Microsoft should soon become the most important and successful platform for PC games. With the advancement of the consoles, it was possible to separate the game from the console. In the beginning, game and console were one system. Later, however, it was possible to exchange the games. They were delivered on modules that you put in the consoles. This made it possible for companies to develop games for consoles without being responsible for the hardware themselves.
In the following years, new consoles and computers were constantly being released along with new games. As computing power increased, games could become increasingly complex and graphically demanding. Many of you will probably remember the Commodore C64 or the Nintendo NES console. Both became a great success. The Nintendo NES came on the market in 1985 and by 1990 every third US household had one. Over the past 20 years gaming became gradually more sophisticated.
Pong is considered the founder of the commercial video game. At that time, the cost of production amounted to $500. The production of the cross-platform game Destiny in 2014 cost around 436 million Euros. But not only in production costs has the development of video games undergone a tremendous change in recent decades. For the past years “virtual reality” is on everyone’s lips. The developers have great hopes for the new technology and push with many different products on the market.
Back in the 70s, game consoles began to arise. Since then, PC and consoles have evolved separately, though not independently. Today, the offer on the market is diverse. Smartphones and PCs are the most commonly used gaming platforms. The well-established game console is still very popular, the tablet is also often used by gamers. The largest manufacturers of gaming platforms are currently Sony, Microsoft and Nintendo. Hardcore gamers pursue their hobby on various platforms. Gaming has become firmly established in today’s population and is one of the most valued digital media besides music and film. Due to the large market presence, many new and innovative developments can be expected in this segment in the future
Gaming and Social Life
What effects has video gaming on people? For years scientists have been dealing with this question. With partly amazing results. Thus, video games can help to enlarge the brain and to provide balance. Especially the coordination between hand and eye benefits from regular playing. Although gaming can be addictive, young people have harmless side effects compared to alcohol, cannabis and cigarettes. In addition, US researchers found that men who perform worse in online games than their female counterparts tend to be sexist and insulting. The popular opinion that especially shooter games are responsible for violent outbreaks among young people, could not support previous studies. Rather, the various findings suggest that the social environment of adults is more important for socialisation than the handling of video games.
On another note, professional gamers can win millions at tournaments and earn a high income through merchandising, streaming and advertising contracts. Savvy gamers use a specified language, with an extraordinary vocabulary that is difficult to understand for non-experts. Due to the increasing demand and the great popularity, new customer groups will be interested in gaming in the future.
As gaming has evolved, so have related events. To name a few, Gamescom is one of the major ones. Each year in Cologne, Germany, Gamescom serves as the central platform for the European computer- and video game industry. This event brings together the retail, trade and the media providing the ideal setting for the establishment and cultivation of business relationships. The division into business area and entertainment area stands for a concept which attracts industry and private visitors equally.
DreamHack is the world’s largest digital festival and holds the official world record as world’s largest LAN party in the Guinness Book of Records. DreamHack is focused on everything you can do with computers, Internet and digital entertainment and culture. DreamHack arranges a lot of eSport tournaments for all audiences ranging from casual and fun to real hard core attracting professional players. All major genres like Team FPS, Duel FPS, Racing, Fighting, Sports, Music and strategic games are featured. Most of the tournaments are open for everybody and often starts in the BYOC area then moves on to a tournament area. The final for the main games is played in front of thousands of people on the main stage.
Gaming and Your Brand
We have seen, that due to the rise of gaming around the globe, it has also become a highly powerful tool for brands to achieve a range of objectives. The power of gaming places, businesses and consumers right in the centre, enabling brands to directly communicate with their customers and reaching a variety of people. Now is the time for your brand to give it a spin.
Our team includes leaders and specialists from each marketing discipline, each with extensive personal experience of gaming as well as a profound understanding of how to motivate this new generation. Our clients range from fortune 250 companies to niche gaming endemics. We have evolved through the growth of competitive gaming to become the leading agency for reaching the full spectrum of gaming communities.
At Heaven Media, we share our specialist knowledge and experience, whilst listening and understanding your business needs to help you formulate a winning strategy. Get in touch!